Product Strategy & Design for MVPs & Scale

Pro

✦ Jasmine Law

Starting at

7,500

/mo

About this service

Summary

With 7 years of experience in UX/UI and product strategy, I’ve worked across the spectrum—from scrappy startups to Fortune 500s. Whether you're building an MVP or refining an existing product, I’ll be your strategic partner in turning ideas into clear, intuitive experiences that create real business value.

I’ve worked closely with product teams, marketers, and investors in real-world settings, and I understand how to design with funding rounds, growth goals, and market traction in mind. From user flows and testing to polished high-fidelity designs, I help teams build products that perform—both on screen and in the market.

Selected clients include: Ennismore · SH:24 · Wongdoody · Huge · Futurice · Big Rock · Publicis Sapient · Marks & Spencer · Dove · Ashurst LLP

Process

1. Discovery & Alignment Understand your business, users, and goals—whether you're pre-MVP or scaling. We’ll align on vision, product priorities, and success metrics.

2. Strategy & Scoping Define your core user flows, key features, and product roadmap—balancing short-term MVP needs with long-term scalability.

3. User Flows & Information Architecture Map out intuitive journeys that reduce friction and help users achieve goals efficiently. Clear structure = confident users.

4. Wireframes & UX Layouts Low-fidelity designs to shape structure, layout, and interactions before moving into visuals—fast iterations, zero fluff.

5. UI Design (High-Fidelity Screens) Design visually compelling, on-brand interfaces for web or mobile, tailored to your users and development needs.

6. User Testing Lightweight testing to validate key assumptions, gather real feedback, and refine UX before handoff or development.

7. Interactive Prototypes Clickable prototypes in Figma or Framer to demo flows, align stakeholders, or test before code.

8. Developer Handoff Dev-ready files, clean component structure, and documentation to ensure a smooth, efficient build.

FAQs

Do you work with early-stage startups or only funded companies?
Yes—provided the project is funded. I’m happy to work with founders at any stage, but I take on projects where there’s budget allocated for strategic design and delivery. This ensures we can move efficiently and do the work properly.
Can you help define what features to build?
Yes. Feature prioritisation is part of the product strategy process. I’ll help you define what matters most for your users and your goals—whether that’s for launch, retention, or fundraising.
Do you only do design, or can you support product strategy too?
Both. I bring 7+ years of experience working with product, marketing, and investor teams. I support everything from user flows and scoping to UX testing and interface design.
What tools do you use?
I primarily use Figma for design and prototyping, and Miro for product strategy and workshops. Depending on the project, I also use tools like Notion, Framer, and Relume to support handoff, no-code development, and streamlined product workflows.
How do you deliver designs?
You’ll get organised Figma files, interactive prototypes, and clear handoff documentation for your dev team. If needed, I can work directly with developers to streamline the build.
Do you offer ongoing support?
Yes. I offer retainer-style support for growing teams who want strategic design input on an ongoing basis—whether that’s reviewing features, refining UX, or shipping new flows.

What's included

Product Discovery Session
Kick-off call or workshop to align on product goals, user needs, business context, and success metrics.
Competitor, Market & User Research
Quick benchmarking to identify gaps, UX standards, and differentiation opportunities.
Feature Prioritisation & MVP Scope
Collaborative definition of key features, based on impact vs. effort. Includes a prioritised feature set for your MVP or next product iteration.
User Flow Mapping
Clear, high-level diagrams showing how users move through your product—from onboarding to core actions.
Wireframes & UX Structure
Low-fidelity screens to establish layout, flow, and information hierarchy before visuals.
User Testing
Validate early UX decisions through quick testing with real users—gather insights to improve usability and clarity.
UI Design (High-Fidelity Screens)
Fully designed interface aligned with your brand and product goals. Includes mobile and desktop views as needed.
Interactive Prototype
Clickable prototype (Figma) to simulate key flows and gather feedback before development.
Design Handoff / Dev-Ready Assets
Organised design files, specs, and guidance for a smooth developer handoff. Includes responsive layouts and necessary states.
2 Rounds of Iteration
Included feedback rounds to refine UX and polish UI before final delivery.