Catalyst Brand System
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About this service
Summary
FAQs
How long does this take?
The program typically runs for 60 days from kickoff to launch. Some larger websites may extend slightly, but the structure is built for fast, focused execution.
What industries is Catalyst best suited for?
Catalyst is ideal for established businesses earning $1M–$50M who value premium design. We commonly work with professional services, construction, real estate, medical, interior design, trades, and B2B service companies.
What makes Catalyst different from a traditional agency project?
Catalyst condenses a full brand + website + marketing foundation rebuild into a structured, high-efficiency 60-day system. It avoids the slow timelines, unclear scopes, and endless revisions common with traditional agencies.
Will we be able to edit and manage the website after it’s launched?
Yes. You’ll receive a site that’s easy to update, with training, documentation, and a clear structure your team can maintain long-term.
What kind of results can we realistically expect?
Clients typically see improved brand perception, higher website engagement, clearer messaging, stronger visibility, and a marketing system that supports future growth. Catalyst lays the groundwork for measurable results — not temporary boosts.
Can Catalyst support our marketing after the 60 days?
Yes. Many clients choose an ongoing Clikr marketing retainer for social media, ads, SEO, and continued website updates. Catalyst acts as the foundation that makes ongoing work more effective.
How do we know which Catalyst tier is right for us?
On your discovery call, we’ll review your brand, website, and goals. From there, we recommend the tier that fits your business size, complexity, and growth stage. The goal is simple: choose the tier that gets you where you want to go.
What's included
Brand Strategy & Positioning
We start by defining exactly who you are, who you’re for, and how you stand apart. Deliverables include: Brand positioning statement Ideal client profile (ICP) Core messaging pillars and value proposition Competitive landscape review Brand personality and tone of voice Outcome: A clear strategic foundation that guides every design and marketing decision
Visual Identity Refresh
We translate the strategy into a refined visual system that elevates perception. Deliverables include: Logo refresh or logo direction (1–2 concepts) Color palette and typography system Design motifs and visual language Usage guidelines for consistency Outcome: A professional, cohesive identity that signals credibility and quality.
Custom Website Design
We design a modern, conversion-focused website that reflects your new brand. Deliverables include: Full website design direction (desktop-first) Homepage and key page layouts UX structure and information hierarchy Conversion-focused section design Outcome: A website experience that tells your story clearly and drives action.
Custom Website Development
Your website is built on a modern, scalable platform for performance and flexibility. Deliverables include: Custom website build (Framer, Webflow, or WordPress) Responsive optimization across all devices CMS setup for easy content management Performance and accessibility best practices Outcome: A fast, flexible website you can confidently grow with.
SEO & Analytics Foundation
We set the groundwork for discoverability and data-driven decisions. Deliverables include: On-page SEO setup and metadata Technical SEO best practices Google Analytics and tracking configuration Conversion tracking setup Outcome: Visibility, insight, and clarity on what’s working.
Social Media Brand Templates
We extend your brand into social so everything feels intentional and consistent. Deliverables include: Custom post templates (feed + story formats) Brand-aligned typography and layouts Content direction and usage examples Outcome: A polished social presence that reinforces your brand everywhere.
Email & Lead Capture Setup
We help you start building owned audience channels from day one. Deliverables include: Email platform setup and integration Branded email template Lead capture forms and basic automation Website form integrations Outcome: A system for turning attention into long-term relationships.
Final Brand Guidelines
Everything is documented so your brand stays consistent as you grow. Deliverables include: Brand overview and positioning summary Logo usage and visual standards Color, typography, and layout rules Website and social usage examples Outcome: A single source of truth for your brand.
Handoff, Training & Launch
We make sure you’re confident moving forward. Deliverables include: Website walkthrough and CMS training Launch checklist and QA Final deployment and go-live support Outcome: A smooth launch with no guesswork.
Skills and tools
