Summary

FAQs

• What platforms do you manage PPC campaigns on?

  We manage PPC campaigns across major platforms including Google Ads, Meta (Facebook and Instagram), and LinkedIn Ads. Platform selection is based on where your target audience is most active and where we can achieve the strongest results.

• How much should I budget for PPC advertising?

  Ad budgets vary depending on your industry, competition, and goals. We typically recommend a minimum monthly ad spend that allows for proper testing and optimization. During onboarding, we help you determine a realistic budget aligned with your objectives.

• How long does it take to see results from PPC?

  You may begin seeing early results within the first few weeks. However, meaningful performance insights usually develop over the first 30 to 90 days as we gather data, test variations, and optimize the campaigns.

• Is ad spend included in your management fee?

  No. Ad spend is paid directly to the advertising platforms and is separate from our management fee. This ensures full transparency and that you retain control over your advertising budget.

• How do you measure PPC success?

  Success is measured using metrics tied to your goals, such as leads, sales, cost per conversion, return on ad spend, and overall conversion quality. We focus on business outcomes, not just clicks or impressions.

• Will I own my ad accounts?

  Yes. All campaigns are built and managed within your own advertising accounts. You retain full ownership and access at all times.

• Do you create the ad copy and visuals?

  We handle ad copywriting as part of our service. Visual assets can be created by our team or provided by you, depending on the platform and scope agreed upon during onboarding.

• Do you provide reporting and strategy calls?

  Yes. You receive regular performance reports that clearly explain results, actions taken, and next steps. We also offer scheduled strategy calls to review performance and align on future optimizations.