A complete PPC foundation built around the client’s business goals, target audience, and budget. This includes keyword research, audience definition, account structure, conversion tracking setup, and platform configuration. The focus is on creating a clean, scalable campaign architecture that supports accurate measurement and efficient optimization from day one. Includes: Keyword and audience research Campaign and ad group structure Conversion tracking and goal setup Platform configuration and best-practice setup

Development, launch, and continuous refinement of PPC ads designed to drive qualified traffic and conversions. Ads are tested and optimized over time to improve click-through rate, cost efficiency, and lead quality. Performance data is used to guide adjustments to messaging, targeting, bidding, and budgets. Includes: Ad copy creation and testing Campaign launch and monitoring Bid and budget optimization Ongoing performance tuning

Clear, transparent reporting that shows what is working, what is not, and what actions are being taken next. Reports focus on meaningful metrics tied to business outcomes, not vanity numbers. Each reporting period includes insights and recommendations to improve performance and maximize return on ad spend. Includes: Monthly performance reports Key metrics and conversion analysis Actionable insights and recommendations Strategy adjustments based on results