What's included

• Brand Values

  We are emotional human beings, and the values that underpin the content you create should be based around providing your audience with a certain *feeling*. This is what will make them feel connected enough to you, so that they will disconnect with their money. Together, we will discover the underlying values you would like to transmit to your audience, and how we will deliver that across a variety of content ideas

• Market Analysis

  Understanding the type of content that is already being created in your sector is VITAL to understanding where you can stand out. I was tired of seeing misinformation and flashy football skills, so I took to TikTok to solve this problem for my audience - for people like me! By analysing the current state of play in YOUR TikTok niche, we will identify key opportunities to take advantage of

• Content Calendar

  A mixture of content is required to satisfy the goals for your TikTok marketing. To increase follower count, some content must provide value in and of itself, whether inspirational, informative or educational. At the same time, we want to achieve the real goal: turning audience members into clients - so crafting videos to promote your brand without it feeling like an advert is vital to converting leads