What's included

• Competitors Research

  Understanding where your competitors and you are positioned is fundamental to the success of your business. Our Customer Research is designed to help us gain deep insights into your target audience, their behaviors, preferences, and opportunities.

• Moodboards

  Initiating the logo and branding design journey with moodboards is a very efficient way to align your creative visions and our design team. We use moodboards to align both teams and have a clear way of starting to share and collect feedback before actual design begins ensuring that we are all moving in the same direction (aligned with the needs found in the research). These moodboards might feature inspirations related to color schemes, typography, design style, and overall tone.

• Logo Package

  Your brand is much more than just a logo, yet the logo often makes the initial impact on your audience. A versatile set of logos is crucial for any brand aiming for success, whether large or small. This package includes, but is not limited to: - Primary Logo - 3-4 Secondary Logos or Sub-Marks - Supporting Brand Elements - Social Media Profile Imagery, all provided in your brand-approved colors. Throughout the design process, you will receive: - Up to 3 logo concepts along with their corresponding brand elements. - Three rounds of revisions for your selected concept, included in this phase.

• Brand Collateral

  The scope of this phase can differ significantly from one project to another, tailored to the unique requirements of each client. At the outset, we'll determine exactly what you need so you're fully equipped to launch your brand effectively. Included in this package are 2-3 deliverables created with your fresh brand identity, depending on the complexity of the items. These might encompass: - Custom Branded Graphics for various uses like apparel, merchandise, or signage. - Business Cards - Social Media Graphics - Brochures or Handouts - Posters - Stickers - Presentations

• Social Media Starter Kit

  You'll be provided with brand-new, eye-catching profile imagery to flaunt your refreshed brand identity! This includes, but isn't limited to: - Profile Images - Banner Images - Basic Brand Reveal Graphics Should you require anything beyond these, feel free to ask!

• Brand Guidelines

  Providing design files is only beneficial if you know how to use them effectively! This package includes comprehensive digital brand guidelines, which detail: - Logo Usage - Color Palette - Typography Systems - Icons, illustrations, photography - Brand collaterals (t-shirts, merch, posters) - Presentation templates - Social Networks