Brand Identity Design

Alessandra Umbrello

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About this service

Summary

Brand Identity encompasses all visual aspects of a brand that are meant to reflect the emotional values of your business.

At Allora Socials, we explore your goals, identify your target market, and determine the message and values you are trying to communicate. Through the strategic process of brand identity design, we will craft a brand that converts your visions and values into visuals. ☁️ 📷

What's Included: 📌

Brand Exploration

Creative Direction & Moodboard

Type Suite

Colour Palette

Primary & Secondary Logo

Brand Marks

Social Media Assets

Brand Guidelines

Collaborative Process & Feedback

What's included

Discovery
During this primary phase of the design process, we will meet for a discovery call where we will discuss all the details of your business and your project goals. You will receive a contract and overview of the project.
Creative Direction
Once we have agreed on the scope of the project, the designing starts. You will receive the creative direction which includes 2-3 brand concepts for your review. The creative direction will include a brand message, tone of voice, brand values, and the visual concepts that will define your brand.
Design Concepts
Once you have provided feedback on the initial direction, I will get to work on your branding. You will receive the logo suite, type suite, brand patterns, colour palette, and social media templates for review.
Final Files
Once all revisions have been made, you will be provided with all final files, as well as a guidelines for your branding.

Example projects