Thought leadership is a way to transform your company into a trusted resource for your buyers. Without providing a product pitch, thought leadership includes content that highlights solutions to your customers’ problems.

Given my knowledge of the SaaS market and customers' problems, I am ideally suited to creating thought leadership content. Examples includes white papers, newsletters, webinars, blogs, research reports and podcasts. This material serves as excellent content for lead generation and nurturing, and engaging with potential customers through their buyer's journey.