Spotify Ad Campaign

Dylan Ostrander

Starting at

150

About this service

Summary

Running a Spotify campaign with Facebook + Instagram ads was one of the most frustrating concepts I learned over the past few years. Let me save you headache and heartbreak I've had to deal with from what I can offer: -Strategic planning on how to reach your core target audience that resonates the most with you, your brand and genre specifically

-Consistent daily growth on Spotify with statistics from the start + end of the campaign

-Utilizing methods that will get the lowest cost per conversion so you can get the most out of your budget!

Process

1) Consultation call to discuss initial strategy 2) Set up in ads manager via screen call 3) Additional set up on my end (pixel, events testing etc) 4) Setting up the campaign (audience targeting, interests etc) 5) Let the ad run for a week and see results 6) If progressively getting cheaper, let it run for next few weeks 7) Retarget to drive cost down even more 8) Another consultation call to discuss results + further strategies

What's included

Consistent Daily Growth
After a month, you'll have statistics from both your Spotify for Artists along with Facebook analytics that'll showcase how much traffic the ads are generating. This includes monthly listeners, saves, playlist ads and even streams.
A Strategy Crafted For Your Specific Brand & Music
I provide feedback and suggestions on how to get the most out of your campaign by learning about your music, genre and who would resonate the most with it.
Finding Your Target Audience
The people who are going to take an interest in what you're putting out in the world. This is one of the biggest priorities when it comes to marketing. Some artists already know who their target audience is but most of the time, I help people discover who that is to make their campaigns run better.
Lowest Cost Per Conversion
I aim to get you the lowest costing results I can. That requires doing testing for a few weeks at times, but I've had campaigns go from $1.38 all the way down to $0.13 cost per conversion after 1-2 months.
Potential Social Media Growth
I use strategies for retargeting purposes but they also can align with gaining new followers each day on Instagram. A campaign I ran recently gained over 100 followers in just the first 4 days of running.

Example projects