Before a brand can be estab­lished, it’s impor­tant to con­sid­er the unique sell­ing point of your com­pa­ny, your cus­tomers needs, your place in the mar­ket, and your com­pe­ti­tion. My com­pre­hen­sive dis­cov­ery process starts with evi­dence gath­er­ing, research, and analy­sis, and con­cludes in a writ­ten report and pre­sen­ta­tion of our find­ings and rec­om­men­da­tions for how your brand should be con­ceived. Think of this as the secret sauce to cre­at­ing brands that last.

Not yet ready to dive into a full-scale brand­ing exer­cise, but you still want some advice on how to improve your brand? I can con­sult on your brand, and pull togeth­er a com­pre­hen­sive plan for how you could approach mak­ing changes. Remem­ber, com­pa­ny per­cep­tion alters with every brand change that you make — our con­sul­ta­tion gives you piece of mind that any changes you do make, are the cor­rect ones.

Much like a gar­den, your brand needs con­stant atten­tion, whether it’s adding new ele­ments, mak­ing some changes, or prun­ing the dead wood. A brand audit can be the per­fect way to assess what you have cur­rent­ly, and eval­u­ate your posi­tion in the mar­ket, estab­lish its strengths and weak­ness­es, and begin to under­stand places where improve­ments can be made.

Brand­ing is a com­plex web of visu­als and expe­ri­ences, tone and per­son­al­i­ty, all com­bined to cre­ate the look and feel of your com­pa­ny. Brand guide­lines are a doc­u­ment­ed set of rules and stan­dards that com­mu­ni­cate how your brand should be pre­sent­ed to your audi­ence. They ensure con­sis­ten­cy, and act as a fan­tas­tic tool for demon­strat­ing what the brand stands for to inter­nal stake­hold­ers and cus­tomers alike. They can even be used as an onboard­ing tool for new employ­ees. I can cre­ate suc­cinct and easy to fol­low brand guide­lines that will encap­su­late your entire brand iden­ti­ty and ethos more manageably.

Gone are the days when rebrand­ing sig­ni­fied the death knoll for a com­pa­ny. These days, it’s smart busi­ness prac­tice to reassess your brand at reg­u­lar inter­vals and make changes to ensure you con­tin­ue to serve your audi­ence. It could be as sim­ple as rejig­ging some minor com­po­nents of your brand, or as big as renam­ing the com­pa­ny and start­ing over. My process takes the pain out of rebrand­ing, ensur­ing that you base any changes on sound evi­dence and brand­ing expertise.

The best brands have a plan, goals, aspi­ra­tions, and an under­stand­ing of how to reach them. This starts with a mis­sion state­ment and a set of val­ues — the guid­ing prin­ci­ples of the com­pa­ny, if you will. Mis­sion and vision have such a mon­u­men­tal impact on a brand because they are what sets the tone for every­thing that comes after. They’re also noto­ri­ous­ly hard to get right. Take the heavy-lift­ing out of estab­lish­ing your mis­sion and vision by allow­ing me to do it for you.

So, you have a brand — now what? Well, it could be the best brand ever con­ceived, but if nobody knows about it, it won’t make a jot of dif­fer­ence. My com­mu­ni­ca­tions strat­e­gy frame­work pro­vides under­stand­ing of the mes­sages you should be com­mu­ni­cat­ing, the tar­get mar­kets you should be iden­ti­fy­ing, and the medi­ums most appro­pri­ate through which to reach your audience.