I craft compelling email copy and designed visually appealing email marketing campaigns for e-commerce, B2B, and Saas businesses. I help you boost lead generation and client engagement, solidifying your position in the competitive market.

Dineo's Copywriting Process: From Client Communication to Project Execution

1. Initial Client Consultation:

Objective: Understand the client’s needs and goals.

Action: I begin with an in-depth consultation, either via email, phone, or video call, to discuss the project scope, target audience, and key objectives. This is also where I ask questions about the brand’s tone, messaging style, and any specific requirements.

Deliverable: A detailed project brief outlining the client’s goals, expectations, timelines, and deliverables.

2. Research and Discovery:

Objective: Gather necessary information to create compelling and relevant copy.

Action: I conduct thorough research on the client’s industry, competitors, and audience. This includes reviewing existing marketing materials, studying target audience behavior, and identifying the client’s unique selling points (USPs).

Deliverable: Research notes and insights that form the foundation for the content strategy.

3. Content Strategy Development:

Objective: Outline the content structure and messaging direction.

Action: I develop a content strategy that aligns with the client’s brand voice and objectives. This includes identifying the type of copy needed (e.g., web copy, email campaigns, product descriptions) and planning the structure of each piece to ensure clear, concise, and impactful messaging.

Deliverable: A content outline or strategy document for client approval before writing begins.

4. Drafting the Copy:

Objective: Create compelling and effective copy.

Action: I begin writing the first draft of the copy based on the approved content strategy. Throughout this phase, I ensure the tone, style, and messaging resonate with the target audience while emphasizing key benefits and calls to action.

Deliverable: First draft of the copy, presented to the client for feedback.

5. Client Review and Feedback:

Objective: Ensure the copy meets the client’s expectations and requirements.

Action: Once the first draft is complete, I share it with the client for review. This is an opportunity for the client to provide feedback, suggest revisions, and confirm that the messaging aligns with their vision.

Deliverable: Revised copy based on the client’s feedback, with clear revisions and improvements.

6. Revisions and Finalization:

Objective: Refine the copy based on feedback to ensure it’s polished and ready for use.

Action: I revise the copy according to the client’s feedback, ensuring all changes are aligned with the original goals. After the revisions, the copy is proofread for clarity, grammar, and consistency to ensure it's error-free and impactful.

Deliverable: Final version of the copy, delivered in the preferred format (Word, Google Docs, Image, Pdf etc.).

7. Execution and Delivery:

Objective: Ensure the client is equipped to implement the copy effectively.

Action: I deliver the final copy and, if necessary, collaborate with the client’s design or marketing team to ensure the copy is integrated seamlessly into their website, email campaigns, or promotional materials.

Deliverable: Finalized, client-ready copy delivered via email or project management platforms, along with any additional notes or instructions for implementation.

8. Post-Project Support:

Objective: Provide ongoing support and address any additional needs.

Action: After delivery, I remain available for any follow-up revisions or additional requests, including performance reviews and optimization suggestions. This ensures the copy remains effective as the client’s needs evolve.

Deliverable: Ongoing support and adjustments as needed, ensuring long-term client satisfaction.