Email Marketing Copywriting

Dineo Pretty Modise

(0)

Contact for pricing

About this service

Summary

I craft compelling email copy and designed visually appealing email marketing campaigns for e-commerce, B2B, and Saas businesses. I help you boost lead generation and client engagement, solidifying your position in the competitive market.

Process

Dineo's Copywriting Process: From Client Communication to Project Execution

1. Initial Client Consultation:

Objective: Understand the client’s needs and goals.

Action: I begin with an in-depth consultation, either via email, phone, or video call, to discuss the project scope, target audience, and key objectives. This is also where I ask questions about the brand’s tone, messaging style, and any specific requirements.

Deliverable: A detailed project brief outlining the client’s goals, expectations, timelines, and deliverables.

2. Research and Discovery:

Objective: Gather necessary information to create compelling and relevant copy.

Action: I conduct thorough research on the client’s industry, competitors, and audience. This includes reviewing existing marketing materials, studying target audience behavior, and identifying the client’s unique selling points (USPs).

Deliverable: Research notes and insights that form the foundation for the content strategy.

3. Content Strategy Development:

Objective: Outline the content structure and messaging direction.

Action: I develop a content strategy that aligns with the client’s brand voice and objectives. This includes identifying the type of copy needed (e.g., web copy, email campaigns, product descriptions) and planning the structure of each piece to ensure clear, concise, and impactful messaging.

Deliverable: A content outline or strategy document for client approval before writing begins.

4. Drafting the Copy:

Objective: Create compelling and effective copy.

Action: I begin writing the first draft of the copy based on the approved content strategy. Throughout this phase, I ensure the tone, style, and messaging resonate with the target audience while emphasizing key benefits and calls to action.

Deliverable: First draft of the copy, presented to the client for feedback.

5. Client Review and Feedback:

Objective: Ensure the copy meets the client’s expectations and requirements.

Action: Once the first draft is complete, I share it with the client for review. This is an opportunity for the client to provide feedback, suggest revisions, and confirm that the messaging aligns with their vision.

Deliverable: Revised copy based on the client’s feedback, with clear revisions and improvements.

6. Revisions and Finalization:

Objective: Refine the copy based on feedback to ensure it’s polished and ready for use.

Action: I revise the copy according to the client’s feedback, ensuring all changes are aligned with the original goals. After the revisions, the copy is proofread for clarity, grammar, and consistency to ensure it's error-free and impactful.

Deliverable: Final version of the copy, delivered in the preferred format (Word, Google Docs, Image, Pdf etc.).

7. Execution and Delivery:

Objective: Ensure the client is equipped to implement the copy effectively.

Action: I deliver the final copy and, if necessary, collaborate with the client’s design or marketing team to ensure the copy is integrated seamlessly into their website, email campaigns, or promotional materials.

Deliverable: Finalized, client-ready copy delivered via email or project management platforms, along with any additional notes or instructions for implementation.

8. Post-Project Support:

Objective: Provide ongoing support and address any additional needs.

Action: After delivery, I remain available for any follow-up revisions or additional requests, including performance reviews and optimization suggestions. This ensures the copy remains effective as the client’s needs evolve.

Deliverable: Ongoing support and adjustments as needed, ensuring long-term client satisfaction.

FAQs

What services do you offer?
I offer a wide range of copywriting services, including website copy, product descriptions, email marketing campaigns, social media copy, landing pages, blog posts, and advertising copy. Additionally, I can assist with content strategy, brand messaging, and SEO optimization to ensure your content is effective and aligned with your business goals.
How do you approach a new project?
I start every project with a client consultation to understand your specific goals, target audience, and brand voice. From there, I conduct research, develop a content strategy, and provide an outline before writing the first draft. After feedback and revisions, the final copy is delivered ready for implementation.
What is your turnaround time?
Turnaround time depends on the scope and complexity of the project. Typically, smaller projects like blog posts or social media copy can be delivered within 1-5 business days, while larger projects like website copy or email campaigns may take 1-2 weeks. I’ll provide a clear timeline during our initial consultation.
Can you write in my brand’s voice?
Absolutely. A key part of my process is understanding your brand’s unique tone and voice. I’ll ensure that all copy aligns with your brand identity, whether it's formal, conversational, or something in between. If you have an existing brand style guide, I’ll reference it to maintain consistency.
Do you offer ongoing copywriting services?
Yes, I provide retainer options for clients who need ongoing copywriting services, whether it’s for blog posts, social media content, email newsletters, or regular website updates. This ensures your content remains consistent and up-to-date.
Can you work with my marketing or design team?
Certainly! I’m happy to collaborate with your in-house team or external partners, including designers, developers, and marketers, to ensure the copy is seamlessly integrated into your overall campaign or project.
What happens if I’m not satisfied with the final copy?
Client satisfaction is my top priority. If you’re not completely satisfied with the final copy, we’ll work together to make any necessary revisions to meet your expectations. I’m committed to delivering copy that reflects your brand’s goals and voice.
How do I get started?
Simply contact me through email or phone, and we’ll schedule a consultation to discuss your project in detail. From there, I’ll provide a proposal and project timeline, and we’ll begin the copywriting process.

What's included

Comprehensive Copywriting Audit:
Review and analysis of current website or marketing materials. Detailed report on areas of improvement and recommended copy changes.
Brand Voice and Messaging Guide:
Custom guide defining brand tone, voice, and messaging pillars. Consistent messaging strategies for use across all platforms.
Website Copy:
Engaging and SEO-optimized content for all website pages (Home, About, Services, etc.). Clear, action-oriented CTAs to increase conversions.
Landing Page Copy:
Persuasive, targeted content for product or service-specific landing pages. Conversion-focused copy with a strong call to action.
Product Descriptions:
Engaging, benefit-driven product descriptions for e-commerce or catalog use. Consistent formatting and tone for a cohesive customer experience.
Email Marketing Campaigns:
Compelling email sequences for promotional campaigns, product launches, or newsletters. Personalized subject lines, preview text, and CTA optimization.
Social Media Copy:
Attention-grabbing posts for platforms like Instagram, Facebook, Twitter, and LinkedIn. Tailored messaging for audience engagement and brand visibility.
Ad Copy (PPC and Social Ads):
Short, impactful copy for pay-per-click ads, Google Ads, and social media ads. Optimized content for maximum click-through rates and conversions.
Blog Posts and Articles:
Well-researched, SEO-optimized blog posts or articles on relevant topics. Engaging storytelling with expert knowledge to build authority and drive traffic.
Sales Copy:
Persuasive copy for sales pages, direct emails, or advertisements. Emotional appeal and benefits-driven content to convert leads into customers.
Content Strategy Overview:
Outline of a content calendar, including post frequency, topic ideas, and goals. Strategy for ongoing content creation and optimization.
Headline and Tagline Creation:
Catchy, memorable headlines for web pages, ads, or campaigns. Unique, impactful taglines that encapsulate the brand’s identity.