Your product may be clear, while the way it appears across your site, feed, or launch creative still feels scattered. The Stance Read identifies the clearest creative position to take, then gives you one direction worth building into market.

I'll trace the gap between your offer, the customer tension underneath it, and what your current creative is communicating. You leave with a focused point of view for the next thing you ship.

Best for: Founder-led DTC, wellness, ritual, stationery, and considered-product brands with a live offer and unclear creative direction.

Use this when: Your product exists, but your site, feed, or campaign creative isn't yet giving people a memorable reason to care.

Scope boundary: The Stance Read is a focused diagnostic and direction-setting engagement. Once a primary prototype is clear, production and continued creative support move into a Sprint.

Creative friction read — a read on the strongest friction in your current creative

Primary customer moment — one primary customer moment to build from

Brand aim line + creative stance — a clear aim line and creative stance for your brand

One-page direction document — a single-page document laying out the recommended creative direction

Loom walkthrough — a recorded walkthrough explaining the read and direction

Recommended prototype — a recommended prototype for a site, launch, or static-ad test