Two-Week Creative Sprint: One Angle, Tested in MarketKhari Angel
Most DTC accounts die the same way. The ad that carried the quarter starts fading, the next one is not built, and the person who has to write it is you.
This is the two-week version of the fix: one angle, named and defended, with three to five directions built against it and one primary build shipped into a single channel.
What happens
Week 1: the angle
A memo and a yes or no. What to stop leaning on, what to lean into, and the one angle worth the next month of spend. Three to five directions built against it, each carrying a kill rule, so you know what failure looks like before you spend against it.
Week 2: the build
One primary prototype, named at kickoff: a static set, a video or UGC package, a landing spine, or a tight combination of two. Formatted and named so a media buyer can launch it without rewriting anything.
Who this is for
DTC brands already spending on paid who can feel the fatigue setting in
Founders working inside one sharp constraint: a budget, an audience, an offer, or a deadline
Operators ready to test one channel properly instead of posting into all of them
Who this is not for
Anyone who wants viral with no product truth underneath it
Anyone shopping for a performance guarantee
Anyone who wants thirty concepts a month with no angle behind them
The work is one clear angle with kill rules, not a pile of options. If that is not what you are buying, I will say so rather than take the deposit.
FAQs
Example work
Khari's other services
Starting at$3,500
Duration2 weeks
Tags
Brand Positioning
Paid Social
Copywriter
Creative Strategy
Ad Creative
Direct Response
DTC
Service provided by
Khari Angel Los Angeles, USA
Two-Week Creative Sprint: One Angle, Tested in MarketKhari Angel
Starting at$3,500
Duration2 weeks
Tags
Brand Positioning
Paid Social
Copywriter
Creative Strategy
Ad Creative
Direct Response
DTC
Most DTC accounts die the same way. The ad that carried the quarter starts fading, the next one is not built, and the person who has to write it is you.
This is the two-week version of the fix: one angle, named and defended, with three to five directions built against it and one primary build shipped into a single channel.
What happens
Week 1: the angle
A memo and a yes or no. What to stop leaning on, what to lean into, and the one angle worth the next month of spend. Three to five directions built against it, each carrying a kill rule, so you know what failure looks like before you spend against it.
Week 2: the build
One primary prototype, named at kickoff: a static set, a video or UGC package, a landing spine, or a tight combination of two. Formatted and named so a media buyer can launch it without rewriting anything.
Who this is for
DTC brands already spending on paid who can feel the fatigue setting in
Founders working inside one sharp constraint: a budget, an audience, an offer, or a deadline
Operators ready to test one channel properly instead of posting into all of them
Who this is not for
Anyone who wants viral with no product truth underneath it
Anyone shopping for a performance guarantee
Anyone who wants thirty concepts a month with no angle behind them
The work is one clear angle with kill rules, not a pile of options. If that is not what you are buying, I will say so rather than take the deposit.
FAQs
Example work
Khari's other services
$3,500