What's included

• Target

  I'll define your target audience and segments, and create clear personas based on research and market insights.

• Positioning

  I'll identify and articulate your unique corner in the market, how you're different from existing alternatives and why customers will switch to you.

• Problem-Solution Messaging

  I'll articulate the problem you're solving for the market, and will equip you with sales and product messaging that drives conversion.

• Personality

  I'll define a unique voice and characteristics that will make your brand stand out from the crowd, enabling your internal teams to speak and behave as one.