Strategic Brand Identity Kit for Startups & Founders

Matias Lucero

Starting at

11,700

About this service

Summary

I help startups build strong, clear, and memorable brand identities. The goal is to give your brand everything it needs to look confident and cohesive from day one, including a great logo, a consistent visual system, and a guide to keep it all tight as you grow.

Process

Step 1: Kickoff Call We’ll hop on a quick call to talk through your goals, audience, and what makes your brand different. This helps shape everything that follows.

Step 2: Visual Direction I’ll put together a creative direction or moodboard so we’re aligned on the look and feel before design starts.

Step 3: Logo Concepts You’ll get two unique design directions, each with a distinct take on your brand personality.

Step 4: Revisions Once you choose a direction, I’ll refine it through two rounds of feedback and make sure everything feels right.

Step 5: Delivery You’ll get all final files, brand guidelines, logo variations, and everything ready to use across digital and print.

FAQs

How long does the full project take?
Most branding projects take about two to three weeks. That depends a little on how fast we move through revisions.
What do I need to get started?
Nothing complicated. I’ll send over a quick form and we’ll start with a call to go over everything together.
Can you help with more than just branding?
Yes, definitely. I also design websites in Wix Studio or Webflow, and take on full product UI and UX projects when it makes sense. Everything is tailored to what you actually need, and we can shape the scope around what matters most right now.

What's included

Brand Discovery & Creative Direction
We’ll start with a collaborative session to understand your vision, audience, and goals. You’ll get a clear visual and strategic direction before design begins.
Custom Logo Design
Includes two unique logo concepts, tailored to your brand. I’ll refine your chosen direction with two rounds of revisions.
Responsive Logo Variations
You’ll receive logo versions in multiple layouts and sizes, including horizontal, vertical, square, and icon-only.
Final Files in Multiple Formats
All assets will be delivered in SVG, PNG, JPG, and PDF formats, ready for both print and digital use.
Brand Guidelines PDF
A polished brand manual outlining logo usage, color palette, typography, and visual styling to keep everything consistent.
Color and Typography System
You’ll get a refined color palette and font pairing with usage guidance for web and print, designed to match your brand personality.

Example projects