Brand Identity Design by Axel Oliva

Brand Identity Design

Top Independent

Axel Oliva

Starting at

2,000

About this service

Summary

The strategic process of creating a brand involves the following steps:

Research and Analysis: Conducting market research and analyzing data to gain insights into the target audience, competition, industry trends, and other relevant factors.

Brand Strategy: Developing a clear brand strategy that outlines the brand's mission, vision, values, and unique selling proposition.

Moodboard: A collection of images, textures, typography that captures the overall look and feel of the brand. It is a design tool that helps to communicate the brand's personality, values, and aesthetic direction in a clear and compelling way.

Brand Identity: Creating a visual identity that includes a logo, color palette, typography, and other design elements that are consistent with the brand strategy.

Brand Guidelines: Developing comprehensive guidelines that provide direction on how the brand should be used across various touchpoints, such as websites, social media, packaging, and advertising.

Implementation: Executing the brand strategy across all relevant touchpoints, and continuously monitoring and refining the brand as needed.

What's included

Discovery Session
In this first step, we'll conduct a comprehensive exploration of your brand. In this meeting we define: 🔵 The scope of the project 🔵 Define goals 🔵 Pinpoint challenges 🔵 Identify customers 🔵 Define brand attributes
Moodboard
The purpose of a Moodboard is to provide a visual reference point for the design team and clients to ensure that everyone is aligned on the direction of the brand. It can be used as a starting point for further design exploration and development of brand assets such as logos, websites, and marketing collateral.
Branding Guidelines:
This document outlines your brand's visual and messaging standards, ensuring consistency across all platforms.
Visual Identity Design:
We'll create a unique visual identity system that reflects your brand's personality, including logo design, color palette, typography, and brand assets.

Example projects