What's included

• Empathy Mapping

  I first focus on understanding the behaviors, attitudes, and expectations of potential users of my app. I then assess my app stakeholders and generate primary, secondary, and tertiary personas to better grasp the needs of specific users.

• Wireframing

  I begin with first sketching and generating low-fidelity prototypes of how I'd structure the design of my app. While doing so, I assess the key actions and services I would like the application to offer to users to determine the most effective design approach.

• Low to Mid to High Fidelity Prototype

  Following my brainstorming and initial wire framing stages, I take to refining my low-fidelity prototypes and creating more detailed ones. I constantly reiterate on the designs choices I make, until I reach a desired final, high-fidelity prototype.

• Usability Testing

  Throughout my design process and even after my final design launch, I conduct a series of usability testing to gain feedback from real-life users. These are structured as short surveys asking users to navigate my design, complete several key actions, and rate their experience at the end. I then implement such feedback in my design iterations to generate an optimal final product.