What's included

• Marketing Circles Mapping

  Map out your customer journey using my signature marketing circles framework. Instead of rigid linear funnels, we'll identify how people move through knowing you, liking you, trusting you, buying from you, and staying connected, because humans don't follow straight lines.

• Channel Selection Strategy

  Identify which marketing channels actually make sense for your business, your audience, and your natural strengths. No more trying to be everywhere at once or forcing yourself onto platforms you hate.

• Content Strategy Development

  Create a content approach that fits your business using my 6 content types framework. Includes what to create, where to share it, and how it guides people through your marketing circles without overwhelming you.

• Marketing Roadmap & Implementation Plan

  Turn strategy into actionable steps with a clear roadmap showing what to do first, what to build next, and how the pieces connect. Includes priorities and timelines so you know exactly where to focus your energy.

• Offer Positioning & Messaging

  Clarify how to talk about what you do so the right people understand why they need you. Includes refining your messaging, positioning your offers within your marketing circles, and identifying gaps or opportunities.