Branding Kit Design for your business by Winifred Botha

Branding Kit Design for your business

Winifred Botha

Contact for pricing

About this service

Summary

I offer a comprehensive Brand Kit Design that equips businesses with all the essential tools to create a cohesive and memorable brand identity. From logo variations and colour palettes to customised patterns and social media templates, each element is crafted to reflect your unique brand story. With an eye for detail and a strategic approach, I ensure your brand stands out across every touchpoint.

Process

1. Discovery & Briefing

We begin by understanding your brand, goals, and target audience through a detailed briefing session. This step ensures the design aligns with your vision and business objectives.

2. Research & Inspiration

I conduct market research and gather visual inspiration to create a mood board, helping to define the direction for your brand's aesthetics and strategy.

3. Concept Development

Initial design concepts are presented, including logo options, colour palettes, and typography choices, to provide a clear starting point for your brand identity.

4. Feedback & Revisions

Collaboration is key—I refine the designs based on your feedback, ensuring every element meets your expectations. Up to two rounds of revisions are included.

5. Finalisation

Once approved, all design elements are polished and prepared for delivery, ensuring they are ready for print and digital use.

6. Delivery & Handover

The completed Brand Kit, including all assets and guidelines, is delivered in organised files. A handover session is provided to guide you on how to effectively implement the kit.

FAQs

What is included in a Brand Kit?
A Brand Kit includes a logo suite, colour palette, typography guidelines, brand patterns, icons, social media templates, and a comprehensive brand guidelines document.
How long does it take to create a Brand Kit?
The timeline typically ranges between 2-4 weeks, depending on the complexity of the project and feedback turnaround times.
Can you incorporate existing brand elements into the kit?
Yes, if you have an existing logo or other design assets, I can integrate them into the Brand Kit to maintain consistency with your current branding.
Will I own the rights to the final designs?
Yes, once the project is complete and payment is made, you will receive full ownership and usage rights for all design assets.
What file formats will I receive?
You will receive all assets in multiple formats, including PNG, JPEG, PDF, and vector files like AI and EPS, ensuring they are ready for both print and digital use.
Can you create additional assets outside of the Brand Kit?
Yes, I offer custom design services for additional assets such as packaging, website design, or event materials. These can be added to the project as needed.
How many revisions are included?
The project includes up to two rounds of revisions for each deliverable to ensure the final designs align with your vision.
What happens if I need changes after the project is completed?
Post-project updates or additional changes can be accommodated for an hourly or project-based fee.
Can the Brand Kit be customised to specific industries?
Absolutely! I tailor each Brand Kit to your unique industry and audience, ensuring it resonates with your market.
Do you offer support for implementing the Brand Kit?
Yes, I provide a handover session to guide you on how to use the kit effectively, and I’m available for additional support if required.

What's included

Logo Suite
A collection of logo variations, including the primary logo, secondary logo, and icon versions. These are designed for use across multiple platforms and sizes.
Colour Palette
A curated set of brand colours, complete with HEX, RGB, and CMYK codes, ensuring consistent use across digital and print materials.
Typography Guidelines
A selection of brand fonts, including primary and secondary typefaces, with guidelines on their usage to maintain a cohesive look and feel.
Brand Patterns and Textures
Custom-designed patterns or textures that reflect the brand’s identity and can be used in backgrounds, packaging, or marketing materials.
Imagery Style Guide
A guide detailing the style of photography, illustrations, and other visuals that align with the brand’s tone and messaging.
Brand Icons
A bespoke set of icons tailored to the brand’s visual language for use in presentations, websites, or marketing collateral.
Mission, Vision, and Brand Voice Summary
A concise overview of the brand’s mission, vision, and tone of voice, ensuring consistency in all communications.
Stationery Design
Templates for business cards, letterheads, and email signatures that reflect the brand’s identity.
Social Media Templates
Pre-designed layouts for platforms like Instagram, LinkedIn, and Facebook, optimised for engagement while staying on-brand.
Brand Guidelines Document
A comprehensive guide outlining the rules for using the brand assets, ensuring visual and messaging consistency across all touchpoints.