Brand Refresh for Maximum ROI by Winifred Botha

Brand Refresh for Maximum ROI

Winifred Botha

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About this service

Summary

This service offers a complete brand refresh to revitalise your business and maximise ROI. By aligning your visual and strategic identity with current market trends and customer expectations, I ensure your brand stands out while maintaining consistency across all touchpoints. My expertise lies in delivering thoughtful, ROI-driven designs tailored to your unique business needs.

Process

1. Initial Consultation

A deep dive into your brand's current status, goals, target audience, and competitors to establish the project scope.

2. Audit and Research

Conduct a thorough review of your existing brand assets and gather insights from competitors, market trends, and customer feedback.

3. Brand Strategy Development

Create a refined strategy to guide the visual and messaging updates.

4. Concept Creation

Design concepts for updated visuals, including logo variations, typography options, and colour palette suggestions.

5. Feedback and Refinement

Present initial concepts for review, incorporating your feedback to finalise designs.

6. Deliverable Preparation

Package all finalised assets, templates, and guidelines for digital and print use.

7. Launch Support

Provide a toolkit and consultation to ensure a smooth transition to the refreshed brand, including tips for implementing changes across platforms.

FAQs

How long does a brand refresh take?
Typically, the process takes 4–6 weeks, depending on the scope of work and the responsiveness during feedback rounds.
Do I need to have a brand strategy in place before starting?
Not at all! If you don’t have one, I will create a refined strategy tailored to your goals as part of this service.
Can you work with my existing logo?
Yes, I can refine and modernise your current logo while preserving its recognisable elements.
What if I need additional assets post-project?
I offer follow-up services to create additional collateral or further refine your brand as needed.
Will my refreshed brand stand out in my industry?
Absolutely. I conduct a thorough competitor analysis to ensure your brand is uniquely positioned to capture attention and drive engagement.
What if I’m not happy with the concepts?
I provide multiple revisions to ensure the final designs align with your vision and goals.
How will this refresh increase ROI?
By improving brand consistency, visual appeal, and strategic alignment with market demands, a refreshed brand fosters stronger customer trust and loyalty, leading to increased revenue opportunities.
What files will I receive?
You’ll get high-quality files in various formats (JPEG, PNG, SVG, PDF) for both digital and print use, along with editable source files.
Do you offer support after the brand refresh?
Yes, I provide ongoing consultation and support to help you implement and sustain your new brand effectively.
Can I update my website as part of the refresh?
While website updates are not included in this package, I offer separate services to align your website design with your refreshed branding.

What's included

Refined Brand Strategy Document
A comprehensive guide outlining your brand's vision, mission, values, target audience, and positioning to ensure clarity and alignment with your goals.
Updated Logo Design
A refreshed logo that maintains brand recognition while enhancing its appeal, delivered in multiple formats for versatile usage
Modernised Colour Palette
A well-curated colour scheme to evoke the desired emotional response and ensure consistency across all platforms.
Typography Refresh
Updated fonts tailored to your brand’s identity, ensuring readability and a contemporary look.
Visual Style Guide
A detailed manual that outlines the consistent use of logos, typography, colours, and imagery to maintain brand cohesion across all mediums.
Digital and Print Templates
Customised templates for social media, business cards, email signatures, and presentation decks to simplify and standardise your branding efforts.
Competitor and Market Analysis
Insights into your industry and competitors to highlight your unique position and identify opportunities for differentiation
Brand Launch Toolkit
A strategy document with actionable steps for implementing your refreshed brand, including marketing and communication tips to maximise ROI.