Brand Identity Starter

Superbad Studio

Starting at

1,900

About this service

Summary

We design bold, strategic brand identities that balance clarity and play. From logo and typography to color palette and a concise brand guide — built for startups and growing brands seeking a strong foundation.

Process

Research → Creative Directions → Refinement → Brand Guide Delivery

FAQs

How many revisions are included?
One main revision round is included, plus small adjustments if needed.
Do I get the working/source files?
Final logo and assets are delivered in standard formats (AI, PDF, PNG, SVG). Source files are available on request.
Can you expand the guideline into a full brand book?
This service delivers a concise 5–10 page guideline. If your project requires a more extensive brand book (20+ pages with applications and extended rules), we can discuss creating a separate, custom project on Contra.

What's included

01 — Logo design (wordmark + symbol if needed)
A custom logo design including a primary wordmark and, if relevant, a complementary symbol/mark. Delivered in vector and web-ready formats (AI, PDF, PNG, SVG).
02 — Typography & color system
A defined typographic hierarchy (heading, body, accent) and a balanced color palette (PANTONE/CMYK + RGB/HEX codes). Delivered as a style sheet.
03 — Mini Brand Guideline (5–10 page PDF)
A concise guideline covering logo usage, color & typography rules, and application examples. Delivered as a print-ready PDF.

Example projects