Essential Identity - Logo Design

Pro

Carmelo Abreu

Contact for pricing

About this service

Summary

I specialize in creating iconic logo designs and brand identity systems – from logos to color palettes and typography.
I combine creativity with strategy, delivering designs that are not only beautiful but also aligned with your brand's goals and personality.

Process

Discovery:
Once the project is confirmed and the 50% retainer payment is made, you’ll receive a Discovery Form to fill out. This helps me understand your business, audience, and vision.
I'll use the information to research and define the creative direction for your brand's logo.
2. Exploring & Refining:
This is an internal phase where I brainstorm and sketch several rough logo concepts.
From these, I select the most effective idea and refine it into a professional and polished design.
3. Presentation:
You’ll receive a presentation of the finalized logo concept with a brief explanation of the design choices.
Mockups will showcase how the logo looks in simple, real-world applications (e.g., social media or business cards).
4. Review & Delivery:
One round of revisions will be included to fine-tune the design based on your feedback.
Upon approval, the remaining 50% will be charged, and I’ll deliver the final logo files in industry-standard formats (JPG, PNG, PDF, AI).

What's included

  • Logo Design

    1 logo concept + 2 rounds of revisions

  • Logo Suite

    Primary logo / Secondary Logo / Isotype

  • Brand Identity Elements

    Color Palettes, Primary & Secondary Typefaces

  • Presentation

    A digital presentation, including mockups

  • Source Files

    I’ll deliver the final logo files in industry-standard formats (JPG, PNG, PDF, AI).

  • One Pager Usage Guide

    A 1-pager usage guide is a concise document designed to provide quick and essential instructions on how to correctly use and apply a brand's visual assets. It’s typically included in design packages to help clients maintain consistency in their brand presentation without overwhelming them with details.

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Procreate

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