Advanced Identity - Logo Design

Pro

Carmelo Abreu

Contact for pricing

About this service

Summary

I specialize in creating iconic logo designs and brand identity systems – from logos to color palettes and typography.
I combine creativity with strategy, delivering designs that are not only beautiful but also aligned with your brand's goals and personality.

Process

Discovery:
Once the project is confirmed and the 50% retainer payment is made, you’ll receive a Discovery Form, and we’ll collaborate to create a moodboard. This step helps me deeply understand your business, target audience, and brand vision.
I’ll use this information to conduct research and define the creative direction for your brand's logo.
Exploring & Refining:
This internal phase involves brainstorming and sketching several rough logo concepts.
Using the research, I will create at least two design directions that effectively address your brief. These concepts will typically include example logo designs, color palettes, and typography, presented in a cohesive style. I’ll present these to you along with a deck to support the feedback process.
Includes one feedback session.
Development:
Once you confirm the design direction, I’ll dive into creating tens, if not hundreds, of initial logo ideas. This internal process focuses on exploring all possibilities and refining the most promising concepts.
From this stage, I’ll further develop and refine select sketches, narrowing down to the best solution for your brief. At this point, I’ll integrate color, typography, patterns, and other visual elements.
Presentation:
With the design work complete, I’ll prepare a comprehensive presentation detailing each design decision and its rationale. The presentation will also include industry-specific mockups to help you visualize how the logo will function in real-world applications.
Includes one feedback session.
Review & Delivery:
After two rounds of revisions to fine-tune the design based on your feedback, I’ll finalize the Digital Brand Guidelines to ensure consistent usage.
Upon your approval, the remaining 50% of the payment will be charged, and I’ll deliver the final logo files in industry-standard formats (JPG, PNG, PDF, AI).

What's included

  • Logo Design

    2 logo concept + 2 rounds of revisions

  • Logo Suite

    Primary logo / Secondary Logo / Isotype

  • Brand Identity Elements

    Color Palettes, Primary & Secondary Typefaces , patterns or textures

  • Source Files

    I’ll deliver the final logo files in industry-standard formats (JPG, PNG, PDF, AI).

  • Digital Brand Guidelines

    A comprehensive document that outlines how a brand's visual and verbal identity should be represented to ensure consistency across all platforms and communications. It serves as a rulebook for maintaining a cohesive and recognizable brand presence, whether for internal teams, external partners, or third-party collaborators.

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Sketch

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