Voice-of-customer research, a competitor ad-library teardown, and a scored top-5 audience list ranked by awareness stage — so your ad copy and creative aren't guessing who they're talking to. This is the same research layer I run before writing a single line of ad copy on my own campaigns, packaged as its own deliverable.

Deliverable: a written report — real customer language pulled from reviews/interviews, what competitors are actually running right now, and which awareness-stage audience to target first and why. Feeds directly into the Native Ad Copy & Creative Direction service if you want the copy built on top of it.