Branding Kit for Startups (Guidelines, Not Just Assets)Veer Shrivastava
I create structured branding kits for startups and product-led businesses that need clarity and consistency across websites, pitch decks, and product touchpoints. Instead of just logos and colors, this service focuses on building a practical visual system—typography, color usage, layout rules, and brand guardrails teams can actually follow. The outcome is a scalable brand foundation designed for real-world use, not a decorative PDF.
What's included
Brand Foundation Overview
- Brand purpose, positioning, and visual direction
- Target audience & usage context
- What the brand should (and should not) communicate visually
Logo Usage & Rules
- Primary and secondary logo versions
- Clear space, minimum size, and scaling rules
- Correct and incorrect logo usage examples
Typography & Color System
- Primary, secondary, and neutral color palette
- Usage guidance for backgrounds, text, and accents
- Primary and secondary typefaces
- Font hierarchy for headings, body, and UI usage
- Spacing and consistency rules
Visual Hierarchy & Layout Principles
- Spacing, grid, and alignment guidelines
- Component-level visual hierarchy rules
- Direction for clean, scalable layouts
Brand Guidelines Document
- Well-structured, shareable brand guidelines (PDF)
- Designed for internal teams, designers, and developers
- Easy to reference and maintain over time
Marketing Collateral Mockups
- High-level mockups demonstrating how the brand applies across key marketing touchpoints
- Examples may include digital banners, website hero, or basic marketing materials
- Created for visual reference and consistency guidance, not production-ready assets.
FAQs
This service delivers a structured brand foundation, including logo usage rules, color and typography systems, layout principles, and clear do’s and don’ts. It is designed to create consistency across websites, pitch decks, and product touchpoints—not just visual assets.
No. This service does not include logo design. It focuses on creating clear brand guidelines and visual systems around an existing logo.
No. Social media templates and campaign creatives are not included. This service focuses on brand foundations, not ongoing marketing design.
Yes. The branding kit is designed to align seamlessly with websites, pitch decks, and product interfaces. Many clients use this service before or alongside Framer website or pitch deck projects.
Most projects take 1–3 weeks, depending on scope, feedback turnaround, and clarity at the start of the project.
Two structured revision rounds are included. Additional revisions or scope changes are billed separately.
Pricing depends on the depth of the brand system, number of assets, and level of alignment required across platforms. The listed price is a starting point, not a fixed quote.
Veer's other services
Starting at$1,000
Duration1 week
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Service provided by
Veer Shrivastava Jabalpur, India
- 33
- Followers
Branding Kit for Startups (Guidelines, Not Just Assets)Veer Shrivastava
Starting at$1,000
Duration1 week
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Design
Brand Strategist
I create structured branding kits for startups and product-led businesses that need clarity and consistency across websites, pitch decks, and product touchpoints. Instead of just logos and colors, this service focuses on building a practical visual system—typography, color usage, layout rules, and brand guardrails teams can actually follow. The outcome is a scalable brand foundation designed for real-world use, not a decorative PDF.
What's included
Brand Foundation Overview
- Brand purpose, positioning, and visual direction
- Target audience & usage context
- What the brand should (and should not) communicate visually
Logo Usage & Rules
- Primary and secondary logo versions
- Clear space, minimum size, and scaling rules
- Correct and incorrect logo usage examples
Typography & Color System
- Primary, secondary, and neutral color palette
- Usage guidance for backgrounds, text, and accents
- Primary and secondary typefaces
- Font hierarchy for headings, body, and UI usage
- Spacing and consistency rules
Visual Hierarchy & Layout Principles
- Spacing, grid, and alignment guidelines
- Component-level visual hierarchy rules
- Direction for clean, scalable layouts
Brand Guidelines Document
- Well-structured, shareable brand guidelines (PDF)
- Designed for internal teams, designers, and developers
- Easy to reference and maintain over time
Marketing Collateral Mockups
- High-level mockups demonstrating how the brand applies across key marketing touchpoints
- Examples may include digital banners, website hero, or basic marketing materials
- Created for visual reference and consistency guidance, not production-ready assets.
FAQs
This service delivers a structured brand foundation, including logo usage rules, color and typography systems, layout principles, and clear do’s and don’ts. It is designed to create consistency across websites, pitch decks, and product touchpoints—not just visual assets.
No. This service does not include logo design. It focuses on creating clear brand guidelines and visual systems around an existing logo.
No. Social media templates and campaign creatives are not included. This service focuses on brand foundations, not ongoing marketing design.
Yes. The branding kit is designed to align seamlessly with websites, pitch decks, and product interfaces. Many clients use this service before or alongside Framer website or pitch deck projects.
Most projects take 1–3 weeks, depending on scope, feedback turnaround, and clarity at the start of the project.
Two structured revision rounds are included. Additional revisions or scope changes are billed separately.
Pricing depends on the depth of the brand system, number of assets, and level of alignment required across platforms. The listed price is a starting point, not a fixed quote.
Veer's other services
$1,000