Branding Kit for Startups (Guidelines, Not Just Assets)Veer Shrivastava
I create structured branding kits for startups and product-led businesses that need clarity and consistency across websites, pitch decks, and product touchpoints. Instead of just logos and colors, this service focuses on building a practical visual system—typography, color usage, layout rules, and brand guardrails teams can actually follow. The outcome is a scalable brand foundation designed for real-world use, not a decorative PDF.
What's included
Brand Foundation Overview
- Brand purpose, positioning, and visual direction
- Target audience & usage context
- What the brand should (and should not) communicate visually
Logo Usage & Rules
- Primary and secondary logo versions
- Clear space, minimum size, and scaling rules
- Correct and incorrect logo usage examples
Typography & Color System
- Primary, secondary, and neutral color palette
- Usage guidance for backgrounds, text, and accents
- Primary and secondary typefaces
- Font hierarchy for headings, body, and UI usage
- Spacing and consistency rules
Visual Hierarchy & Layout Principles
- Spacing, grid, and alignment guidelines
- Component-level visual hierarchy rules
- Direction for clean, scalable layouts
Brand Guidelines Document
- Well-structured, shareable brand guidelines (PDF)
- Designed for internal teams, designers, and developers
- Easy to reference and maintain over time
Marketing Collateral Mockups
- High-level mockups demonstrating how the brand applies across key marketing touchpoints
- Examples may include digital banners, website hero, or basic marketing materials
- Created for visual reference and consistency guidance, not production-ready assets.
FAQs
Veer's other services
Starting at$1,000
Duration1 week
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Service provided by
Veer Shrivastava Jabalpur, India
- 31
- Followers
Branding Kit for Startups (Guidelines, Not Just Assets)Veer Shrivastava
Starting at$1,000
Duration1 week
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
I create structured branding kits for startups and product-led businesses that need clarity and consistency across websites, pitch decks, and product touchpoints. Instead of just logos and colors, this service focuses on building a practical visual system—typography, color usage, layout rules, and brand guardrails teams can actually follow. The outcome is a scalable brand foundation designed for real-world use, not a decorative PDF.
What's included
Brand Foundation Overview
- Brand purpose, positioning, and visual direction
- Target audience & usage context
- What the brand should (and should not) communicate visually
Logo Usage & Rules
- Primary and secondary logo versions
- Clear space, minimum size, and scaling rules
- Correct and incorrect logo usage examples
Typography & Color System
- Primary, secondary, and neutral color palette
- Usage guidance for backgrounds, text, and accents
- Primary and secondary typefaces
- Font hierarchy for headings, body, and UI usage
- Spacing and consistency rules
Visual Hierarchy & Layout Principles
- Spacing, grid, and alignment guidelines
- Component-level visual hierarchy rules
- Direction for clean, scalable layouts
Brand Guidelines Document
- Well-structured, shareable brand guidelines (PDF)
- Designed for internal teams, designers, and developers
- Easy to reference and maintain over time
Marketing Collateral Mockups
- High-level mockups demonstrating how the brand applies across key marketing touchpoints
- Examples may include digital banners, website hero, or basic marketing materials
- Created for visual reference and consistency guidance, not production-ready assets.
FAQs
Veer's other services
$1,000