What's included

• Social Media Strategy Document

  Description: Comprehensive strategy outlining goals, platforms, content themes, posting schedules, and engagement tactics. Format: PDF or presentation format. Quantity: One strategy document per client. Revisions: Typically includes one round of revisions based on client feedback.

• Content Calendar

  Description: Calendar outlining content topics, formats, posting dates, and times for each social media platform. Format: Spreadsheet or calendar tool (e.g., Google Sheets, Trello). Quantity: One content calendar covering a specified time period (e.g., monthly, quarterly). Revisions: Updated as needed based on client feedback and content strategy changes.

• Content Creation

  Description: Engaging and visually appealing content including images, videos, graphics, and captions. Format: JPEG, PNG, MP4, or other applicable formats. Quantity: Number of content pieces specified in the content calendar. Revisions: Typically includes one round of revisions per content piece.

• Monthly Analytics Reports

  Description: Detailed reports analyzing key performance metrics such as engagement, reach, impressions, follower growth, and conversions. Format: PDF or Excel format with visual charts and data tables. Quantity: One report per month covering social media performance. Revisions: Typically does not include revisions unless specific metrics need clarification.

• Ad Campaign Management

  Description: Creation, monitoring, and optimization of paid advertising campaigns on social media platforms. Format: Ad campaigns within respective advertising platforms (e.g., Facebook Ads Manager). Quantity: Number of ad campaigns specified in the advertising strategy. Revisions: Ongoing optimization based on campaign performance and client objectives.