Email Marketing Pro: Elevate Your Reach

Jasmine Langford

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About this service

Summary

My email marketing services focus on crafting personalized campaigns that resonate with your audience, driving engagement and conversions. What sets my work apart is the commitment to data-driven strategies, ensuring that each email is optimized for maximum impact. With tailored approach and attention to detail, I deliver results that exceed expectations, helping you build lasting connections with your subscribers.

Process

Client Consultation: Understand the client's goals, target audience, brand identity, and existing email marketing strategies.

Strategy Development: Develop a customized email marketing strategy aligned with the client's objectives, including segmentation, content planning, and frequency.

Email Template Design: Design visually appealing and mobile-responsive email templates that reflect the client's branding and messaging.

Content Creation: Write compelling and engaging content for email campaigns, including subject lines, body copy, and calls-to-action.

List Building and Segmentation: Assist the client in building and segmenting their email list based on demographics, behaviors, and preferences.

Automation Setup: Implement automation workflows for welcome emails, abandoned cart reminders, birthday greetings, and other automated campaigns.

Testing and Optimization: Conduct A/B testing on subject lines, content, and design elements to optimize campaign performance and deliverability.

Deployment and Scheduling: Schedule and deploy email campaigns at optimal times to maximize open rates and engagement.

Monitoring and Analysis: Monitor campaign performance metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates.

Reporting and Analysis: Generate detailed reports on campaign performance, providing insights and recommendations for future improvements.

Feedback and Iteration: Gather feedback from the client and analyze campaign results to refine strategies and improve outcomes for future campaigns.

Compliance and Regulation: Ensure compliance with email marketing regulations such as GDPR, CAN-SPAM Act, and CCPA to protect client reputation and legal standing.

What's included

Final Email Campaigns
Description: Completed and polished email campaigns ready for deployment. Format: HTML email templates compatible with major email service providers. Quantity: Number of campaigns specified in the project scope. Revisions: Typically includes one round of revisions per campaign, additional revisions may be subject to extra charges.
Campaign Performance Reports
Description: Detailed reports analyzing the performance of each email campaign. Format: PDF or Excel format with visual charts and data tables. Content: Includes open rates, click-through rates, conversions, bounce rates, etc. Frequency: Provided at the end of the project and periodically as requested by the client for ongoing campaigns. Customization: Reports can be customized based on client preferences and specific metrics of interest.
Automation Workflows
Description: Configured automation workflows for various customer journeys. Format: Workflow diagrams and documentation outlining triggers, actions, and conditions. Content: Includes welcome series, abandoned cart reminders, re-engagement campaigns, etc. Quantity: Customized based on client needs and specific automation requirements.
Email Templates
Description: Custom-designed email templates reflecting the client's branding. Format: PSD files for design, HTML/CSS files for coding, and images/assets. Quantity: Number of templates specified in the project scope. Revisions: Typically includes one round of design and coding revisions per template.

Skills and tools

Email Marketer

Email Newsletter Writer

Email Marketing Designer