Brand Refresh & Strategy
Starting at
$
4,000
About this service
Summary
FAQs
Will I be able to hand this off to my team or freelancers afterward?
Yes, the brand guidelines and visual system are designed to be clear and easy to use, so your team or collaborators can create content that stays visually consistent, even without a full-time designer.
What if I’m not sure how I want to position my brand yet?
That’s exactly what this process helps with. We’ll define your core values, tone, and audience together, so your positioning feels like a mirror of who you are and the kind of clients you want to attract next.
I already have a logo — can we keep it?
Yes, if your current logo still feels aligned, we’ll keep it and build around it. This refresh focuses on elevating the rest of your brand system (like colors, typography, and positioning) so everything feels cohesive, clear, and up to the level your business is at now.
What's included
Brand Audit
A thoughtful review of your current brand to uncover what’s working, what’s holding you back, and where we can elevate your visual presence.
Refined Positioning (Vision, Tone, Brand Values)
We’ll clarify the soul of your brand, so you can communicate with confidence, consistency, and genuine connection.
Logo Evolution or Redesign
A subtle refresh, your logo will evolve to match the level you’re operating at now, not where you started.
Updated Colors, Typography, Layout System
An elevated, cohesive visual system that feels aligned with your energy, values, and the audience you want to attract next.
Brand Guideline PDF
A beautifully organized guide to help you and your team stay on-brand with ease, no matter who’s creating the content.
1 Mini Campaign Visual Kit
Branded, ready-to-use visuals (email header, IG carousel, web banners) to help you launch something new with impact and consistency.
Example projects
Recommendations
(5.0)
Client • Feb 2, 2025
Recommended
Dani is an incredible multi-talented creative who was a valuable asset at Our Village Creative. She is a diligent and fast worker with exceptional skills in video editing, graphic design, photography, drawing, and marketing. Her creativity knows no bounds, and her innovative approach consistently elevates every project. With her excellent eye for detail and ability to bring ideas to life, Dani is a true professional who makes collaboration effortless and inspiring. I highly recommend her!
Client • Feb 2, 2025
Recommended
Working with Dani is an absolute pleasure. She developed a visually compelling design and creative concept to launch our organization's new vision, mission, and values. Her work—including beautifully crafted iconography—ensures our values are both seen and felt. Dani collaborated across teams, incorporating staff feedback to create a design that aligns with our brand and resonates deeply with our organization. Her work has become an anchor for us during a period of transition. Highly recommend!
Duration
3 weeks
Skills and tools
Brand Designer
Brand Strategist
Visual Designer
Adobe Illustrator
Figma