Brand Refresh & Strategy by Dani EvstratenkoBrand Refresh & Strategy by Dani Evstratenko
Brand Refresh & StrategyDani Evstratenko
Cover image for Brand Refresh & Strategy
Your business has evolved, now your brand needs to catch up. This package is for growing brands who already have something in place but feel like their visuals and voice no longer reflect the level they're operating at. Perfect for: founders or small teams with traction, who are preparing to scale and want a brand that feels refined, intentional, and ready for visibility.

What's included

Brand Audit
A thoughtful review of your current brand to uncover what’s working, what’s holding you back, and where we can elevate your visual presence.
Refined Positioning (Vision, Tone, Brand Values)
We’ll clarify the soul of your brand, so you can communicate with confidence, consistency, and genuine connection.
Logo Evolution or Redesign
A subtle refresh, your logo will evolve to match the level you’re operating at now, not where you started.
Updated Colors, Typography, Layout System
An elevated, cohesive visual system that feels aligned with your energy, values, and the audience you want to attract next.
Brand Guideline PDF
A beautifully organized guide to help you and your team stay on-brand with ease, no matter who’s creating the content.
1 Mini Campaign Visual Kit
Branded, ready-to-use visuals (email header, IG carousel, web banners) to help you launch something new with impact and consistency.
FAQs
Yes, the brand guidelines and visual system are designed to be clear and easy to use, so your team or collaborators can create content that stays visually consistent, even without a full-time designer.
That’s exactly what this process helps with. We’ll define your core values, tone, and audience together, so your positioning feels like a mirror of who you are and the kind of clients you want to attract next.
Yes, if your current logo still feels aligned, we’ll keep it and build around it. This refresh focuses on elevating the rest of your brand system (like colors, typography, and positioning) so everything feels cohesive, clear, and up to the level your business is at now.
Starting at$4,000
Schedule a call
Duration3 weeks
Tags
Adobe Illustrator
Figma
Brand Design
Brand Strategist
Visual Designer
Service provided by
Dani Evstratenko proBarcelona, Spain
$1k+
Earned
6
Paid projects
5.00
Rating
28
Followers
Brand Refresh & StrategyDani Evstratenko
Starting at$4,000
Schedule a call
Duration3 weeks
Tags
Adobe Illustrator
Figma
Brand Design
Brand Strategist
Visual Designer
Cover image for Brand Refresh & Strategy
Your business has evolved, now your brand needs to catch up. This package is for growing brands who already have something in place but feel like their visuals and voice no longer reflect the level they're operating at. Perfect for: founders or small teams with traction, who are preparing to scale and want a brand that feels refined, intentional, and ready for visibility.

What's included

Brand Audit
A thoughtful review of your current brand to uncover what’s working, what’s holding you back, and where we can elevate your visual presence.
Refined Positioning (Vision, Tone, Brand Values)
We’ll clarify the soul of your brand, so you can communicate with confidence, consistency, and genuine connection.
Logo Evolution or Redesign
A subtle refresh, your logo will evolve to match the level you’re operating at now, not where you started.
Updated Colors, Typography, Layout System
An elevated, cohesive visual system that feels aligned with your energy, values, and the audience you want to attract next.
Brand Guideline PDF
A beautifully organized guide to help you and your team stay on-brand with ease, no matter who’s creating the content.
1 Mini Campaign Visual Kit
Branded, ready-to-use visuals (email header, IG carousel, web banners) to help you launch something new with impact and consistency.
FAQs
Yes, the brand guidelines and visual system are designed to be clear and easy to use, so your team or collaborators can create content that stays visually consistent, even without a full-time designer.
That’s exactly what this process helps with. We’ll define your core values, tone, and audience together, so your positioning feels like a mirror of who you are and the kind of clients you want to attract next.
Yes, if your current logo still feels aligned, we’ll keep it and build around it. This refresh focuses on elevating the rest of your brand system (like colors, typography, and positioning) so everything feels cohesive, clear, and up to the level your business is at now.
$4,000