Graphic Design Expertise

Keli Keener

Starting at

/hr

About this service

Summary

With over 20 years of expertise in graphic and web design, I bring a proven ability to craft visually compelling and user-friendly designs that elevate brands and engage audiences. Whether you need a sleek, responsive website, an app conceptualized, or custom marketing materials, I deliver creative solutions tailored to your goals.

Process

Initial Consultation

Discuss my client's needs, goals, and vision for the project.

Understand the target audience, brand identity, and desired outcomes.

Review the project scope, timeline, and budget.

Research & Discovery

Conduct market research and competitive analysis.

Gather inspiration and references relevant to my client’s industry and goals.

Develop a clear creative brief outlining objectives and deliverables.

Concept Development

Create initial design concepts, sketches, or mood boards.

Present concepts to the client for feedback and approval.

Design Refinement

Incorporate client feedback into the selected concept.

Polish the design, ensuring consistency with branding and project goals.

Provide regular updates and involve the client in iterative reviews.

Finalization & Delivery

Prepare final files in the required formats (print, web, etc.).

Conduct quality assurance to ensure accuracy and functionality.

Deliver completed assets and provide necessary usage guidelines.

Post-Project Support

Offer assistance with implementation or troubleshooting.

Provide optional ongoing support for updates or additional needs.

Seek client feedback to refine future collaborations.

What's included

Final Design Files
Digital Formats: Editable design files in software formats such as: • Adobe Photoshop (.psd) • Adobe Illustrator (.ai) • Adobe InDesign (.indd) • Figma (.fig) Exported Files: Ready-to-use versions of the design in formats such as: • PNG (for web use, transparent backgrounds) • JPEG (for web and print use) • PDF (for high-quality print or digital viewing) • SVG (for scalable web graphics) • EPS (for high-resolution print or vector-based use)
Specific Design Assets (Examples)
Logos: • Full-color version • Black-and-white version • Horizontal and vertical variations • Favicon or social media icons Branding Packages: • Brand style guide (fonts, colors, logo usage rules) • Templates (e.g., business cards, letterheads, PowerPoint/Keynote templates) • Patterns or textures Marketing Materials: • Posters, flyers, brochures • Social media graphics (post templates, banners) • Website assets (optimized images, icons, UI components) • Email templates Packaging Design: • Product labels • Box layouts/die lines
Additional Deliverables (Examples)
Prototypes: Interactive prototypes for web or app design (e.g., via Figma, Adobe XD, or InVision). Mockups: Realistic visualizations of the design applied to products, packaging, or marketing materials. Print-Ready Files: High-resolution files formatted according to the printer's specifications, including bleed, crop marks, and color profiles (e.g., CMYK). Source Files: All original and layered files allowing future edits.
Handoff Support
Training or Consultation: Guidance on using and implementing the designs. I can also provide instructional step-by-step videos for demonstrating tasks. File Organization: Clear file structure with proper naming conventions for ease of use. Feedback or Revisions: Final rounds of revisions based on client feedback before sign-off.

Example projects