Brand Identity DesignMatthijs Herzberg
I help business and organizations express their values and meet their needs, through expertly crafted visual identities with a focus on type. Letters say so much more than the words they spell out, and I excel in the creation of logos and custom typefaces that spread your message before they're even read.
It doesn't end there, however—I am a versatile graphic artist, and use color, layout, illustration and photography to craft brands that stand out from the crowd.
What's included
Logo
A well considered logo is the centerpiece of any brand. Logos can come in many forms (wordmarks, symbols, monograms...), and are often part of a structure. For instance, a secondary monogram can support a primary logotype. Where we end up depends on your needs!
Typographic System
In my opinion there is no better way to give a brand a voice, than to give it a typeface. I provide custom typeface design for my clients, which can range from versatile sans serif families to expressive display fonts. As a type designer, I also have an extensive knowledge of existing fonts which can be used for your brand's typography, if a custom typeface doesn't fit your budget.
Color Palette & Brand System
The third piece of the puzzle is strong colors that fit your organization's message, and a consistent visual system that can be used throughout the different branches of your brand vectors, from website to signage. This will all be laid out in a guidelines document, to ensure it is easy to maintain your brand's consistency.
Illustration
I can draw more than just letters! I love to provide custom illustrations that amplify your brand's message and fit the style perfectly. I also have a long list of contacts if the desired illustration falls outside of my range.
Stationery, Signage, and other Physical Materials
Of course, the deliverables named above need a place to be seen and interacted with! I will design beautiful and consistent materials specific to your business' needs: signage, business cards, invoices, merch, drink coasters... the list goes on. I can offer assistance in the production of these items as well, communicating directly with printers and manufacturers to ensure a smooth process.
Digital/Social Media Materials
Beautifully designed imagery for your brand's online and social media presence, to help you convey your message to your digital audience.
Website
If desired, I can assist in the building of beautiful and intuitive websites that fit your brand. For more complex websites, such as e-commerce, I have a range of developer contacts that can ensure technical soundness.
Matthijs's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Designer
Graphic Designer
Typographer
Service provided by
Matthijs Herzberg New Orleans, USA
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- Followers
Brand Identity DesignMatthijs Herzberg
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Designer
Graphic Designer
Typographer
I help business and organizations express their values and meet their needs, through expertly crafted visual identities with a focus on type. Letters say so much more than the words they spell out, and I excel in the creation of logos and custom typefaces that spread your message before they're even read.
It doesn't end there, however—I am a versatile graphic artist, and use color, layout, illustration and photography to craft brands that stand out from the crowd.
What's included
Logo
A well considered logo is the centerpiece of any brand. Logos can come in many forms (wordmarks, symbols, monograms...), and are often part of a structure. For instance, a secondary monogram can support a primary logotype. Where we end up depends on your needs!
Typographic System
In my opinion there is no better way to give a brand a voice, than to give it a typeface. I provide custom typeface design for my clients, which can range from versatile sans serif families to expressive display fonts. As a type designer, I also have an extensive knowledge of existing fonts which can be used for your brand's typography, if a custom typeface doesn't fit your budget.
Color Palette & Brand System
The third piece of the puzzle is strong colors that fit your organization's message, and a consistent visual system that can be used throughout the different branches of your brand vectors, from website to signage. This will all be laid out in a guidelines document, to ensure it is easy to maintain your brand's consistency.
Illustration
I can draw more than just letters! I love to provide custom illustrations that amplify your brand's message and fit the style perfectly. I also have a long list of contacts if the desired illustration falls outside of my range.
Stationery, Signage, and other Physical Materials
Of course, the deliverables named above need a place to be seen and interacted with! I will design beautiful and consistent materials specific to your business' needs: signage, business cards, invoices, merch, drink coasters... the list goes on. I can offer assistance in the production of these items as well, communicating directly with printers and manufacturers to ensure a smooth process.
Digital/Social Media Materials
Beautifully designed imagery for your brand's online and social media presence, to help you convey your message to your digital audience.
Website
If desired, I can assist in the building of beautiful and intuitive websites that fit your brand. For more complex websites, such as e-commerce, I have a range of developer contacts that can ensure technical soundness.
Matthijs's other services
Contact for pricing