What's included

• Logo

  A well considered logo is the centerpiece of any brand. Logos can come in many forms (wordmarks, symbols, monograms...), and are often part of a structure. For instance, a secondary monogram can support a primary logotype. Where we end up depends on your needs!

• Typographic System

  In my opinion there is no better way to give a brand a voice, than to give it a typeface. I provide custom typeface design for my clients, which can range from versatile sans serif families to expressive display fonts. As a type designer, I also have an extensive knowledge of existing fonts which can be used for your brand's typography, if a custom typeface doesn't fit your budget.

• Color Palette & Brand System

  The third piece of the puzzle is strong colors that fit your organization's message, and a consistent visual system that can be used throughout the different branches of your brand vectors, from website to signage. This will all be laid out in a guidelines document, to ensure it is easy to maintain your brand's consistency.

• Illustration

  I can draw more than just letters! I love to provide custom illustrations that amplify your brand's message and fit the style perfectly. I also have a long list of contacts if the desired illustration falls outside of my range.

• Stationery, Signage, and other Physical Materials

  Of course, the deliverables named above need a place to be seen and interacted with! I will design beautiful and consistent materials specific to your business' needs: signage, business cards, invoices, merch, drink coasters... the list goes on. I can offer assistance in the production of these items as well, communicating directly with printers and manufacturers to ensure a smooth process.

• Digital/Social Media Materials

  Beautifully designed imagery for your brand's online and social media presence, to help you convey your message to your digital audience.

• Website

  If desired, I can assist in the building of beautiful and intuitive websites that fit your brand. For more complex websites, such as e-commerce, I have a range of developer contacts that can ensure technical soundness.