What's included

• Logotype & marks

  Research and conception of primary logo and secondary marks established according to company's culture, vision and goals.

• Colour palette

  A proposal of color system, made for screen and printing.

• Typefaces

  Typeface selected according brand's personality and different use case scenario to ensure optimal readibility and usability.

• Culture

  A clear view of your company's culture, values and intentions.

• Iconography

  Proposal of icons, pictograms, and illustrations.

• Image direction

  Recommandations on photography directions, illustrative and video assets according to their tone and symbolic but also, usability, color grading, and resolution.

• Voice of brand

  Proposals of various key messages to define your company tone of voice, personality and messaging.

• Print media

  Detailed usage of print supports such as business cards, invoice, mailings, signage etc.

• Digital media

  Proposals and recommandation of UI kit elements, good pratices, and digital assets.

• Social media templates

  Social media communication templates that suits your need and technical requirements. Possibility of making templates on Canva.

• Brand system documentation

  A 2-3 pages document explaining the branding system, with good practices and precisions on all deliverables.