Social Media Strategy: Drive Engagement, Revenue & Community

Maisie Richardson

Contact for pricing

About this service

Summary

Tired of posting and hoping for results? I’ll help you transform your social media presence into a strategic growth engine, not just a content treadmill.
Whether you're a founder-led brand, scaling startup, or early team with no in-house marketer, I’ll deliver a data-led, platform-specific strategy to grow your audience, drive engagement, and convert followers into pipeline or sales.
With over a decade leading growth and brand for high-growth SaaS and technology brands, I know how to blend content with conversion. This isn’t about random memes or ‘just boosting posts’, it’s about community, storytelling, and results.

Process

Initial strategy session (60–90 min) to align on goals, audience, tone, and product/service fit (mandatory)
Strategy session TLDR provided to align on final deliverables.
1 x follow-up Q&A or handover call (30 min) post delivery of project

What's included

  • Platform-by-platform strategy (PDF or Slides)

    For up to 3 channels (Instagram, LinkedIn, TikTok, Twitter/X, Facebook), including: Channel-specific goals & KPIs Content pillars + storytelling themes Posting frequency & timing strategy Audience insights & competitor quick scan

  • 30-day content plan

    (sample ideas + formats)

  • Engagement playbook

    How to build community & drive action - including next steps and roll out timeline.

  • Optional Add Ons:

    ➕ Caption templates or post copy samples ➕ Hashtag strategy or SEO keyword mapping for social ➕ Influencer or creator collaboration ideas ➕ Social bio rewrite & profile audit ➕ Paid social campaign starter plan (for Meta/LinkedIn)

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist

Google Ads

Google Ads

Instagram

Instagram

LinkedIn

LinkedIn

Pinterest

Pinterest

Slack

Slack

More services

B2B Marketing Strategy: Fintech, SaaS, High Growth Specialist.

Contact for pricing