B2B Marketing Strategy: Fintech, SaaS, High Growth Specialist. by Maisie Richardson

B2B Marketing Strategy: Fintech, SaaS, High Growth Specialist.

Maisie Richardson

Contact for pricing

About this service

Summary

Looking to scale smarter, not harder? I’ll help you build a marketing strategy that drives revenue, aligns with business goals, and is tailored to your budget, team and stage.

Whether you're launching something new, entering a new market, or simply need to make your current marketing work harder, I’ll deliver a clear, prioritised roadmap rooted in commercial outcomes — not fluff.

As a former SaaS VP and now fractional CMO, I’ve built demand engines, brand playbooks, and pipeline-generating campaigns for VC-backed companies across the UK, EU, and US. I blend brand and performance, strategic thinking and hands-on execution planning, always with LTV:CAC, attribution, and GTM alignment baked in.

Process

90-min strategic intake call to understand goals, gaps, ICP, GTM and growth targets (mandatory)

Strategic intake TLDR with next steps and timelines.

Deliverables defined as part of strategic intake.

30-min follow-up call post delivery to walk through feedback or handover to internal team.

What's included

Full marketing strategy deck (PDF or Google Slides)
ICP refinement & messaging pillars Channel mix recommendations Content & campaign themes Quick wins vs long-term plays Budget allocations (if required)
Prioritised roadmap (60–90 days)
Based on marketing strategy deck I will share prioritised roadmap with next steps and ownership mapped.
1 x follow-up call (30 min)
Walk through feedback or handover to internal team
Optional Add Ons:
➕ Messaging matrix & tone of voice refinement ➕ Inbound lead nurture flow & email planning ➕ Media plan or content calendar ➕ Martech stack review or CRM audit ➕ Internal team workshop (virtual)

Skills and tools

Business Strategist

Marketing Strategist