Brand & Visual IdentitySimon Cohen
What we do
Clarify the story: audience, offer, positioning, and what must be true.
Design the simplest visual system that supports that story (type, color, layout rules).
Build assets and rules that stay consistent across real usage (web, print, social).
What this helps with
Your brand feels “fine,” but inconsistent across touchpoints.
You’ve outgrown the DIY look, and need credibility without visual noise.
Team members and contractors keep “making it up,” so quality wobbles.
You need a system that can expand (new offers, new pages, new materials).
You want design decisions you can explain (and defend) in one sentence.
You’ll leave with
A coherent identity system you can extend.
A set of assets that work in real contexts (not just a Behance mock).
Clear rules so future work stays consistent.
Faster decisions, less second-guessing.
Who it’s for
You’re growing, and your brand doesn’t match the quality of your work.
You need clarity and consistency across web, print, and content.
You want a system, not a one-off “logo drop.”
Who it’s not for
You want a quick logo with no strategy or usage thinking.
You need heavy naming, deep research, or large-scale brand architecture (I can refer out).
You want endless exploration with no decision deadlines.
Format / how it works
Scoped and quoted after a short discovery call (bespoke by default).
Milestones, async feedback, and 1–2 live reviews if useful.
If needed, I can bring in trusted collaborators (copy, strategy, etc.) and stay creative lead.
What's included
Discovery & Strategy: Phase
Brand positioning workshop, audience definition, competitive analysis, visual direction exploration, content strategy, and sitemap architecture.
Design: Brand Identity System
Logo system (primary + secondary marks), typography selection, color palette, spacing/layout rules, and lightweight brand guidelines for consistent application.
Development: Website Design & Build
Figma design mockups with responsive layouts, complete Framer website build, mobile optimization, smooth interactions, and CMS setup for easy content management.
Delivery: Asset Kit & Handoff
Exported brand assets (web + print-ready), brand guidelines document, website handoff documentation, and training session for managing your site post-launch.
Simon's other services
Brand & Visual IdentitySimon Cohen
Contact for pricing
What we do
Clarify the story: audience, offer, positioning, and what must be true.
Design the simplest visual system that supports that story (type, color, layout rules).
Build assets and rules that stay consistent across real usage (web, print, social).
What this helps with
Your brand feels “fine,” but inconsistent across touchpoints.
You’ve outgrown the DIY look, and need credibility without visual noise.
Team members and contractors keep “making it up,” so quality wobbles.
You need a system that can expand (new offers, new pages, new materials).
You want design decisions you can explain (and defend) in one sentence.
You’ll leave with
A coherent identity system you can extend.
A set of assets that work in real contexts (not just a Behance mock).
Clear rules so future work stays consistent.
Faster decisions, less second-guessing.
Who it’s for
You’re growing, and your brand doesn’t match the quality of your work.
You need clarity and consistency across web, print, and content.
You want a system, not a one-off “logo drop.”
Who it’s not for
You want a quick logo with no strategy or usage thinking.
You need heavy naming, deep research, or large-scale brand architecture (I can refer out).
You want endless exploration with no decision deadlines.
Format / how it works
Scoped and quoted after a short discovery call (bespoke by default).
Milestones, async feedback, and 1–2 live reviews if useful.
If needed, I can bring in trusted collaborators (copy, strategy, etc.) and stay creative lead.
What's included
Discovery & Strategy: Phase
Brand positioning workshop, audience definition, competitive analysis, visual direction exploration, content strategy, and sitemap architecture.
Design: Brand Identity System
Logo system (primary + secondary marks), typography selection, color palette, spacing/layout rules, and lightweight brand guidelines for consistent application.
Development: Website Design & Build
Figma design mockups with responsive layouts, complete Framer website build, mobile optimization, smooth interactions, and CMS setup for easy content management.
Delivery: Asset Kit & Handoff
Exported brand assets (web + print-ready), brand guidelines document, website handoff documentation, and training session for managing your site post-launch.
Simon's other services
Contact for pricing