Brand & Visual Identity by Simon Cohen

Brand & Visual Identity by Simon CohenBrand & Visual Identity by Simon Cohen

Brand & Visual Identity

Pro

Simon Cohen

Contact for pricing

About this service

Summary

What we do

Clarify the story: audience, offer, positioning, and what must be true.

Design the simplest visual system that supports that story (type, color, layout rules).

Build assets and rules that stay consistent across real usage (web, print, social).

What this helps with

Your brand feels “fine,” but inconsistent across touchpoints.

You’ve outgrown the DIY look, and need credibility without visual noise.

Team members and contractors keep “making it up,” so quality wobbles.

You need a system that can expand (new offers, new pages, new materials).

You want design decisions you can explain (and defend) in one sentence.

You’ll leave with

A coherent identity system you can extend.

A set of assets that work in real contexts (not just a Behance mock).

Clear rules so future work stays consistent.

Faster decisions, less second-guessing.

Who it’s for

You’re growing, and your brand doesn’t match the quality of your work.

You need clarity and consistency across web, print, and content.

You want a system, not a one-off “logo drop.”

Who it’s not for

You want a quick logo with no strategy or usage thinking.

You need heavy naming, deep research, or large-scale brand architecture (I can refer out).

You want endless exploration with no decision deadlines.

Format / how it works

Scoped and quoted after a short discovery call (bespoke by default).

Milestones, async feedback, and 1–2 live reviews if useful.

If needed, I can bring in trusted collaborators (copy, strategy, etc.) and stay creative lead.

What's included

Discovery & Strategy: Phase
Brand positioning workshop, audience definition, competitive analysis, visual direction exploration, content strategy, and sitemap architecture.
Design: Brand Identity System
Logo system (primary + secondary marks), typography selection, color palette, spacing/layout rules, and lightweight brand guidelines for consistent application.
Development: Website Design & Build
Figma design mockups with responsive layouts, complete Framer website build, mobile optimization, smooth interactions, and CMS setup for easy content management.
Delivery: Asset Kit & Handoff
Exported brand assets (web + print-ready), brand guidelines document, website handoff documentation, and training session for managing your site post-launch.

Example projects

Inspire, Innovate, Impact

Elevating VC's Identity

Israel’s Building Blocks Conference

Skills and tools

Brand Audit Design

Brand Design

Digital Marketer

Affinity Designer

Affinity Publisher

Figma

More services

Website Design (Framer/Figma)

Contact for pricing

Pitch Deck Audit — Video Review in 48 Hours

STARTING AT

$350

fixed rate

Startup Essentials

Example projects

STARTING AT

$3,500

fixed rate

Brand & Visual Identity

Pro

Simon Cohen

Contact for pricing

About this service

Summary

What we do

Clarify the story: audience, offer, positioning, and what must be true.

Design the simplest visual system that supports that story (type, color, layout rules).

Build assets and rules that stay consistent across real usage (web, print, social).

What this helps with

Your brand feels “fine,” but inconsistent across touchpoints.

You’ve outgrown the DIY look, and need credibility without visual noise.

Team members and contractors keep “making it up,” so quality wobbles.

You need a system that can expand (new offers, new pages, new materials).

You want design decisions you can explain (and defend) in one sentence.

You’ll leave with

A coherent identity system you can extend.

A set of assets that work in real contexts (not just a Behance mock).

Clear rules so future work stays consistent.

Faster decisions, less second-guessing.

Who it’s for

You’re growing, and your brand doesn’t match the quality of your work.

You need clarity and consistency across web, print, and content.

You want a system, not a one-off “logo drop.”

Who it’s not for

You want a quick logo with no strategy or usage thinking.

You need heavy naming, deep research, or large-scale brand architecture (I can refer out).

You want endless exploration with no decision deadlines.

Format / how it works

Scoped and quoted after a short discovery call (bespoke by default).

Milestones, async feedback, and 1–2 live reviews if useful.

If needed, I can bring in trusted collaborators (copy, strategy, etc.) and stay creative lead.

What's included

Discovery & Strategy: Phase
Brand positioning workshop, audience definition, competitive analysis, visual direction exploration, content strategy, and sitemap architecture.
Design: Brand Identity System
Logo system (primary + secondary marks), typography selection, color palette, spacing/layout rules, and lightweight brand guidelines for consistent application.
Development: Website Design & Build
Figma design mockups with responsive layouts, complete Framer website build, mobile optimization, smooth interactions, and CMS setup for easy content management.
Delivery: Asset Kit & Handoff
Exported brand assets (web + print-ready), brand guidelines document, website handoff documentation, and training session for managing your site post-launch.

Example projects

Inspire, Innovate, Impact

Elevating VC's Identity

Israel’s Building Blocks Conference

Skills and tools

Brand Audit Design

Brand Design

Digital Marketer

Affinity Designer

Affinity Publisher

Figma

More services

Website Design (Framer/Figma)

Contact for pricing

Pitch Deck Audit — Video Review in 48 Hours

STARTING AT

$350

fixed rate

Startup Essentials

Example projects

STARTING AT

$3,500

fixed rate