Social Media Marketing Specialist
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About this service
Summary
What's included
Strategy & Planning
✅ Social Media Audit – Analyze existing social media presence, engagement, and areas for improvement. ✅ Content Strategy Development – Create a customized content calendar and posting schedule. ✅ Brand Voice & Messaging Guide – Ensure all content aligns with the brand’s identity and goals.
Content Creation & Posting
✅ Custom Graphics & Visuals – Design engaging content using Canva or Adobe. ✅ Copywriting & Caption Writing – Craft compelling captions and post descriptions. ✅ Hashtag Research & Optimization – Identify trending hashtags to maximize reach. ✅ Scheduling & Publishing – Manage consistent posting across platforms (Instagram, TikTok, Twitter, LinkedIn, Facebook).
Engagement & Community Growth
✅ Audience Interaction – Respond to comments, DMs, and mentions to increase engagement. ✅ Community Engagement – Actively engage with followers, influencers, and brands. ✅ Follower Growth Strategies – Implement organic growth tactics (collaborations, giveaways, engagement campaigns).
Analytics & Performance Tracking
✅ Monthly Performance Reports – Provide insights on reach, engagement, and growth metrics. ✅ Data-Driven Adjustments – Optimize strategy based on analytics and performance. ✅ Competitor Analysis – Monitor competitors’ social media strategies and trends.
Skills and tools
Social Media Manager
Social Media Marketer
Social Media Strategist
Google Ads
Slack