Social Media Manager | Content & Community Engagement Specialist

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About this service

Summary

I help brands build and grow their online presence through strategic content creation, audience engagement, and data-driven marketing. I specialize in content planning, social media strategy, and community management, ensuring consistent brand messaging and meaningful interactions. With expertise in content creation, engagement analytics, and campaign execution, I craft impactful social media experiences that drive growth and visibility.

What's included

  • Content Strategy & Planning

    - Develop a custom content calendar tailored to brand goals. - Research trends, hashtags, and audience insights to maximize engagement. - Align content with brand voice and target audience.

  • Content Creation & Publishing

    - Design eye-catching graphics & visuals (using Canva, Adobe, etc.) - Write engaging captions, posts, and copywriting optimized for each platform - Schedule and publish content across Instagram, Twitter, LinkedIn, TikTok, Facebook

  • Community Engagement & Moderation

    - Respond to comments, DMs, and inquiries in a timely manner - Engage with followers to build relationships & increase brand loyalty - Moderate online discussions to maintain a positive community

  • Analytics & Performance Tracking

    - Track key metrics: engagement rates, follower growth, reach, and impressions - Provide weekly/monthly performance reports with insights & recommendations - Adjust strategy based on data to optimize future campaigns

  • Campaign Management & Growth Strategy

    - Run targeted social media ad campaigns (Meta, Instagram, LinkedIn, etc.) - Collaborate with influencers and brand partners for promotions - Implement growth strategies to boost reach and engagement


Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist

Buffer

Buffer

Instagram

Instagram

LinkedIn

LinkedIn

Slack

Slack

TikTok

TikTok