Most seasonal campaigns either discount too deep and damage the brand, or play it safe and leave revenue on the table.

I designed the 12 Days of Christmas campaign at Godiva that cleared 100% of seasonal inventory, drove 25% YoY growth, and left zero brand dilution — adopted as a permanent seasonal template across all markets.

Includes: campaign concept, mechanics design, promotional calendar, channel strategy, KPI framework, and full execution checklist — ready to run across your platforms.