What's included

• Research & Strategy

  Brand Discovery Document: Outline of brand elements, target audience, competitor analysis, and objectives. Mood Boards & Style Guide: Visual mood boards, color palette, typography, and graphic elements to set the design tone. Site Architecture & Sitemap: Overview of the website’s structure, including primary and secondary pages. User Personas & Journey Maps: Profiles representing target users, including their goals, pain points, and how they’ll navigate the site.

• Design

  Wireframes: Low-fidelity layouts showing basic structure and content hierarchy. High-Fidelity Mockups: Polished, on-brand designs for all page types and layouts, typically in Figma. Responsive Design: Designs adapted to mobile, tablet, and desktop views. Interactive Prototypes: Clickable mockups for stakeholders to visualize user experience and interactions.

• Development-Ready Assets, Documentations and Support

  Style Guide & UI Kit: Documented guidelines, including components like buttons, icons, form elements, etc., for consistent development. Asset Pack: Packaged images, icons, and graphics optimized for web use. Design Documentation: Clear instructions on design intentions, including spacing, padding, and colors for easy development. Developer Hand-off: Support for developers during the build phase, ensuring the design is faithfully implemented. Revisions: Agreed-upon rounds of revisions based on client feedback (commonly 1-3 rounds).