What's included

• Mood board

  Share a mood board presentation or document with 3 logo drafts that will explain the design concept, inspiration, and the meaning behind the logo. This can help the client understand the design choices and in which direction to pursue the design process of building the logo.

• Primary Logo

  The main version of the logo is typically in full color and high resolution. This is the primary representation of the brand.

• Secondary Logo

  An alternative version of the primary logo, simplified or adapted for specific use cases. This will be a single-color version, a stacked version, or a simplified icon.

• Logo Variation

  If necessary, I will create variations of the logo to accommodate different backgrounds or layouts. For example, a light and dark version for contrasting backgrounds.

• Logo Icon

  A standalone icon or symbol extracted from the logo, if applicable. This could be used as a favicon, app icon, or in other small spaces.

• Vector Files and Raster Files

  I will provide vector files of the logo in formats such as AI (Adobe Illustrator), EPS (Encapsulated PostScript), or SVG (Scalable Vector Graphics). Vector files allow for easy scalability without loss of quality. It will also include rasterized versions of the logo in formats like PNG (with transparent background), JPEG (for general use), and TIFF (for high-quality print). Different sizes and resolutions may be required depending on the requirement.

• Color Palette

  Include the specific color codes (e.g., Pantone, CMYK, RGB, HEX) used in the logo to ensure color consistency in print and digital media.

• Usage Guidelines

  Once approved I will then create a document or sheet outlining how the logo should and should not be used. Including guidelines on spacing, minimum size, and clear space around the logo.

• Mockups

  Presentation of the logo in mockup scenarios to demonstrate how it would appear in real-world applications, such as on business cards, stationery, signage, or digital platforms. It will only include 3 mockups.

• Source Files

  After the final approval from the client for the logo design and its various versions I will provide the original source files (e.g., Adobe Illustrator files) to the client after the final approval. These files allow for future edits or modifications.