Brand Identity Design by Manal Kafeel

Brand Identity Design

Manal Kafeel

Starting at

300

About this service

Summary

Brand identity design service is a comprehensive visual storytelling solution tailored to define and elevate your brand's unique essence. I craft striking logos, captivating color palettes, memorable typography, and cohesive design elements that resonate with your target audience. Through meticulous research and creative expertise, we ensure your brand stands out in a crowded marketplace, fostering recognition, trust, and lasting connections with your customers. Project Timeline: For a basic Brand Identity Design, I will require 2-3 weeks - that includes a logo design color palette, typeface, and elements. For the complete deliverables mentioned it will take 4-6 weeks. If you require specific things then the timeline will depend on that. What will be required from your(client) end: Before beginning the brand identity design process, it's essential to gather as much information as possible to ensure that I understand your vision and objectives. Here are some questions I would like the client to answer: What are the core mission and values of your brand? What is the story behind your brand? Who is your target audience? What makes your brand unique or different from competitors? Do you have any existing brand materials or guidelines? What adjectives or emotions do you want your brand to evoke? Are there any specific visual elements or symbols associated with your brand? Do you have any color preferences or existing brand colors? What are your design style preferences? What are the main deliverables or touchpoints for the brand identity? Who are your main competitors, and what do you like or dislike about their branding? Do you have any specific imagery or references that you find inspiring? Is there anything else you'd like to share or emphasize about your brand?

What's included

Mood board
A visual representation that captures the essence and atmosphere of your brand. It will include images, colors, textures, and typography samples that convey your brand identity's desired mood and style.
Primary Logo, Secondary Logo, and Logo Icon
Once the mood board is approved. I will start the design process. Logos are the core visual elements of your brand identity. The primary logo is the main representation of your brand, the secondary logo offers flexibility in different contexts, and the logo icon is a simplified version that can be used in smaller spaces or as a favicon.
Elements/Pattern Design
Elements refer to graphic elements or icons that are unique to your brand identity, while patterns are repeated visual motifs that can be used in various brand materials, such as stationery or digital backgrounds.
Color Palette
The color palette will consist of a set of carefully chosen colors that represent your brand to create a cohesive and recognizable brand image. It will include primary and secondary colors, as well as accent colors.
Packaging Design
If your brand involves physical products, a packaging design will be created. It encompasses the design and layout of product packaging, labels, and any materials that will used to package your products effectively and reflect your brand identity.
Collateral Designs
Collateral materials include business cards, letterheads, envelopes, and any other stationery items. These items will be designed to carry out your brand identity consistently and professionally in print or digital formats.
Social Media Templates
Templates will be provided to set the initial direction and presence of the brand on various social media platforms.
Brand Guidelines
A comprehensive document that outlines how your brand should be presented across all channels. It will cover logo usage, typography, color specifications, tone of voice, and other elements to ensure brand consistency in all marketing efforts.
Final Files
Files containing all the source files, PNGs, SVGs, and JPGs.