UX/UI Design for Web and Mobile Apps

Nadina Rusu

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About this service

Summary

Nadina provided UX/UI design services focused on creating intuitive, user-centric websites and mobile applications. Her unique blend of engineering and design ensured scalable and efficient design systems.

Process

1. Initial Consultation and Project Discovery
We start with an in-depth consultation to understand your business objectives, target audience, and specific requirements for your web and mobile applications. This includes discussing your brand identity, project goals, and any existing assets or ideas you have.
Outcome: A clear project brief outlining goals, timelines, deliverables, and expectations to ensure alignment from the very beginning.
2. User Research and Analysis
Conduct comprehensive user research to gain insights into your target audience's needs, behaviors, and pain points. This may involve user interviews, surveys, and competitor analysis. We create user personas and user journey maps to empathize with your users and identify key features and functionalities needed.
Outcome: A detailed UX research report that informs the design process, ensuring the end product is user-centric and effectively meets user needs.
3. Information Architecture and User Flow Development
Define the structure of your application by creating sitemaps and user flow diagrams. This organizes content logically and outlines how users will navigate through your web and mobile apps to achieve their goals.
Outcome: Clear information architecture diagrams and user flows that serve as a blueprint for the design and development phases.
4. Wireframing
Develop low-fidelity wireframes for up to 20 key screens to establish the layout and functionality without the distraction of visual design elements. This step focuses on the placement of elements and navigation to ensure usability.
Outcome: Wireframes that provide a visual guide for the structure of your applications, ready for your review and feedback.
5. Interactive Prototyping
Transform wireframes into interactive prototypes that simulate the user experience and workflows. This allows for early testing and validation of concepts, ensuring that the design meets user expectations.
Outcome: Interactive prototypes accessible via shareable links, demonstrating primary user flows and interactions for both web and mobile apps.
6. Design Review and Iterations
Collaborate with you to review the wireframes and prototypes. Gather feedback and make necessary adjustments to refine the user experience. Up to 3 rounds of revisions are included to perfect the structure and interactions.
Outcome: An optimized prototype that aligns with your vision and is ready for visual design.
7. High-Fidelity UI Design
Apply visual design elements to create high-fidelity mockups for up to 20 screens. This includes integrating your brand’s color palette, typography, icons, and imagery to produce an engaging and cohesive aesthetic.
Outcome: Visually polished UI designs that are both attractive and user-friendly, ready for development.
8. Design System and Style Guide Creation
Develop a comprehensive design system and style guide documenting all UI components, design patterns, and usage guidelines. This ensures consistency across all pages and facilitates efficient collaboration with your development team.
Outcome: A detailed style guide and design system provided in PDF format and as an interactive library within the design tool.
9. Usability Testing
Conduct usability testing with real users to gather feedback on the high-fidelity designs. Identify any usability issues or areas for improvement to enhance the user experience.
Outcome: A usability testing report outlining findings and recommendations for further refinements.
10. Final Revisions and Sign-Off
Implement changes based on usability testing and your feedback. Ensure that all elements meet both user needs and business objectives. Up to 3 rounds of revisions per screen are included.
Outcome: Finalized designs that are approved and ready for development.
11. Developer Handoff and Support
Prepare all necessary assets and specifications for a smooth handoff to your development team. This includes annotated design files, style guides, and exported assets. We'll support your developers by answering questions and making minor adjustments as needed.
Outcome: A complete package for developers, ensuring efficient implementation of the designs into functional applications.
12. Post-Launch Consultation
After the development and launch of your applications, I'll be available for consultation to address any design-related concerns or to discuss future enhancements.
Outcome: Ongoing support to ensure long-term success and optimal performance of your web and mobile apps.
Collaboration and Communication:
Regular Updates: We'll have scheduled meetings (weekly or as necessary) to keep you informed about progress and gather your input.
Feedback Integration: Your feedback is integral at every stage to ensure the final product aligns with your vision.
Flexible Communication Channels: Available via email, phone, or your preferred communication platform for convenience and timely responses.
Timeline:
The project is estimated to take 6-8 weeks, depending on scope and timely feedback. A detailed timeline will be provided in the project brief.

What's included

  • User Experience (UX) Research and Analysis

    Conduct comprehensive UX research to understand your target audience, their needs, behaviors, and pain points. This includes competitor analysis, user interviews/surveys, and creating user journey maps to inform the design process. A detailed UX research report provided in PDF format, including findings, insights, user personas, and journey maps. One complete UX research document covering all relevant insights for both web and mobile apps. Includes up to 2 rounds of revisions to the report based on your feedback.

  • Interactive Wireframes and Prototypes

    Develop low-fidelity and high-fidelity wireframes for key screens of your web and mobile applications. Create interactive prototypes to demonstrate user flow and functionality before the visual design phase. Wireframes and prototypes delivered through a shareable link using tools like Figma, allowing for interactive viewing and comments. Quantity: Wireframes: Up to 20 screens combined for web and mobile apps. Prototypes: Interactive prototypes for primary user flows. Up to 3 rounds of revisions for wireframes and prototypes to refine structure and interactions.

  • High-Fidelity UI Design Mockups

    Creation of a comprehensive design system and style guide that includes typography, color palettes, iconography, components, and guidelines for usage. This ensures consistency across all platforms and facilitates future design and development work. Style guide provided in PDF format and as an interactive library within the design tool (Figma, Adobe XD) One complete design system and style guide document. Includes up to 2 rounds of revisions to fine-tune the design elements and guidelines.

  • Developer Handoff and Support

    Prepare all design assets and specifications for an efficient handoff to your development team. This includes annotations, measurements, and style details. Offer support during the development phase to address any design-related queries. Handoff directly within Figma, providing all necessary assets and documentation. Up to 1 round of minor adjustments during the development phase to ensure design integrity.

Skills and tools

UX Engineer
UX Designer
UI Designer
Adobe XD
Figma
Sketch

Industries

UX Design
Product Design

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