Graphic Design with Engineering Insight

Nadina Rusu

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About this service

Summary

Nadina offered graphic design services enhanced by her analytical problem-solving skills gained from a Bachelor's in Biomedical Engineering. She specialized in creating visually appealing designs that are both functional and aesthetically pleasing.

Process

1. Initial Consultation and Discovery

We begin with a thorough discussion to understand your project's goals, target audience, and specific requirements. This includes reviewing any engineering specifications or technical information that should be incorporated into the designs.

Outcome: A comprehensive understanding of your vision and the technical parameters to ensure the designs are both visually compelling and technically accurate.

2. Research and Analysis

I will conduct detailed research into your industry, competitors, and current market trends. This step also involves analyzing engineering data and technical documents to ensure all designs are informed by accurate technical insight.

Outcome: A solid foundation of knowledge that informs the design process, ensuring relevance and innovation in the solutions provided.

3. Concept Development

Based on the insights gathered, I will create initial design concepts that blend aesthetic appeal with engineering precision. This may include sketches, mood boards, or low-fidelity mockups to convey ideas effectively.

Outcome: Presentation of multiple design concepts for your review, showcasing different approaches to meet your objectives.

4. Collaborative Review and Feedback

We will review the initial concepts together, allowing you to provide input and preferences. Your feedback is crucial to refine the designs and align them closely with your expectations.

Outcome: Selection of a preferred concept and a clear direction for refinement.

5. Refinement and Detailed Design

I will refine the selected concept, adding intricate details and ensuring technical accuracy. This phase involves developing high-fidelity graphics and precise technical illustrations that effectively communicate complex information.

Outcome: Detailed designs that are ready for application, accurately reflecting both your brand identity and engineering specifications.

6. Revisions and Finalization

You will have the opportunity to review the refined designs. Up to 3 rounds of revisions per deliverable are included to make adjustments and ensure complete satisfaction.

Outcome: Finalized designs that meet your requirements and are approved for delivery.

7. Preparation of Design Assets and Style Guide

I will compile all the design assets created during the project, including icons, illustrations, and a comprehensive style guide outlining fonts, color schemes, and usage guidelines.

Outcome: A complete package of design assets and documentation that ensures consistency and facilitates future design work or collaboration with other professionals.

8. Final Delivery

All finalized designs and assets will be prepared in the agreed-upon formats, optimized for their intended use, whether for print, digital platforms, or other media.

Outcome: You receive all the deliverables, including high-resolution files and editable formats, ready for implementation.

9. Post-Delivery Support

After delivery, I offer support to address any questions or assist with the integration of the designs into your projects. This ensures a smooth transition and effective utilization of the design materials.

Outcome: Confidence and satisfaction in the application of your new graphics, with continued collaboration if needed.

What's included

Brand Identity Development
Development of a cohesive brand identity that reflects your company's engineering expertise and vision. This includes designing a unique logo, selecting a professional color palette, typography, and creating visual elements consistent with your brand values. Logo and visual assets provided in vector formats (AI, EPS) for versatile use across various media, and raster formats (PNG, JPEG) for web and print. A comprehensive brand style guide delivered as a PDF document outlining usage guidelines. One complete brand identity package, including: Logo Design: Multiple initial concepts with up to 3 final variations. Color Palette and Typography Selection Brand Style Guide Up to 3 rounds of revisions for the logo design and one round for the overall style guide to ensure alignment with your brand vision.
Marketing Material Design
Creation of marketing materials such as brochures, flyers, posters, or banners that effectively communicate your engineering services or products. The designs will translate complex technical information into engaging visuals that resonate with your target audience. Print-ready files in PDF format, along with web-optimized versions in PNG or JPEG formats. Source files provided in Adobe InDesign (INDD) or Adobe Illustrator (AI) upon request. Design of up to 3 distinct marketing materials (e.g., brochure, flyer, poster), each customized to your marketing objectives. Includes up to 2 rounds of revisions per material to refine the design and messaging according to your feedback.

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer