What's included

• Brand Discovery & Workshop

  The Brand Discovery & Workshop serves as the guiding star for your brand, steering you toward authenticity and a story/narrative. Through a collaborative process, we'll uncover your brand’s core essence, values, and positioning, resulting in a brand that truly stands out. This session consists of a questionnaire + Q&A portion to understand your brand, competitors, goals and positioning in the industry/market.

• Brand Strategy

  Align your brand’s goals with consumer expectations. From demographic analysis, to USPs and core values, this strategy is a detailed blueprint for your brand.

• Creative Directions (Choose One)

  Select from two distinctive creative directions, each presented through mood boards. These options reflect different aspects of your brand’s identity from the study done, allowing you to pick the one that best aligns with your vision. 2 Moodboard directions only shall be provided, client must choose 1.

• Logo Design

  Two thoughtfully crafted logo directions will be created based on the mood board chosen without compromising the brand integrity. 2 rounds of logo design proposals based on the moodboard 2 rounds of design revisions based on the approved logo design Upon approval of the logo, a primary and a secondary version shall be created—ensuring flexibility and consistency across various applications.

• Sub Mark / Icon

  By enhancing your brand’s visibility on digital platforms, a sub mark or icon will be designed in-line with the brand logo for easy recognition and integration across social media platforms and other online spaces.

• Colour Palette

  Define your brand's personality through a selection of colour palettes. It not only contributes to your brand’s visual appeal but also strengthens recognition and emotional connection across all touchpoints.

• Fonts

  Maintain visual harmony with a selection of brand fonts, ensuring your communication is as consistent as your brand's overall identity.

• Graphic Elements or Patterns

  Add a unique touch to your brand through graphic elements or patterns. These design elements help create immediate recognition to your brand, setting it apart amongst its competition. 2 sets of design elements or patterns shall be provided 1 round of design revision based on the approved design element/pattern proposal

• Iconography

  A cohesive set of 20 icons, each meticulously designed to reflect your brand’s identity. These icons will offer versatility and consistency across all digital and print applications. 2 sets of icon proposals based on design elements 1 round of design revision based on the approved icon proposal

• Brand collateral

  Bring your brand’s identity to life with two custom-designed collateral pieces of the following choices: Stationary Templates and folders or a PPT template with 10 slides and a folder design with a business card. 2 sets of design proposals 1 round of design revision based on the approved collateral proposal

• Brand Mockups

  Visualize your brand’s impact with mock-ups that showcase your brand identity in real-world contexts. These previews offer a glimpse into how your brand will appear across various applications.

• Brand Guideline

  Receive an all-encompassing brand guideline that provides a thorough overview of your new branding. This guide will help you effectively implement and leverage your brand identity across different platforms.