Deliverables to agree in your brief
Depending on the agreed scope, the handoff can include:
• An evidence-linked copy review with prioritized findings and recommended changes.
• Revised subject lines, preview text, body copy and primary CTAs for the agreed emails.
• A checklist of approved links, timing assumptions, product rules and unresolved decisions.
• A proposed checklist of test cases and an owner sign-off sheet for your implementer. This is a QA plan; native account tests are not included in this starting scope.