Level-Up Package ⭐️ - Complete Brand Identity & Strategy by Laura

Level-Up Package ⭐️ - Complete Brand Identity & Strategy

Laura | Pyralis Design

Starting at

3,500

About this service

Summary

Who is this for ?

For those who demand nothing but the best for their startup, the Level-Up package is designed with you in mind. This comprehensive package is tailored for businesses seeking an immersive branding journey. It ensures a cohesive brand identity and meticulously plans every facet of the business, aligning it with the brand mission and engaging the ideal target audience. Ideal for businesses aspiring to make a significant impact in the market, this package promises a strategic and memorable brand presence.

How do we proceed ?

Week 1 & 2: BRAND RESEARCH

Discovery Questionnaire and Discovery Call: Engage in a personalized one-on-one session lasting up to 60 minutes. Through this workshop, we unveil the core elements of your brand, including purpose, mission, positioning, values, target audience, and competitors. This intensive session lays the groundwork for a profound understanding of your brand identity.

Competitor and Market Analysis: Gain valuable insights through meticulous analysis of competitors and market trends. Understanding your competitive landscape is essential for carving out a unique and impactful brand presence.

Brand Personality Development: Together, we'll define your brand's unique personality traits, creating a distinctive character that resonates with your audience. Simultaneously, we craft an ideal customer persona, ensuring your brand speaks directly to those who matter most.

Week 3: CREATIVE DIRECTION

Delve into the creative realm as we analyze visual trends, colors, and typography. A meticulously crafted moodboard and color palette emerge, encapsulating the brand concept in a visual language.

Week 4: BRAND IDENTITY AND APPLICATION

Watch your brand come to life with a comprehensive design approach. I'll develop a full suite of logos, including primary, secondary, and logo marks, complemented by a unique brand pattern. Experience your brand in action through mock-up presentations and photographic directions. Additionally, we design collateral assets such as packaging and/or social media templates for a consistent brand presence.

Week 5: BRAND GUIDELINES AND OFF-BOARDING

Empower your team with knowledge through the detailed Brand Guidelines document. This comprehensive guide ensures consistent use of your brand assets, fostering a cohesive brand image across all channels. As we conclude our journey, we facilitate a seamless off-boarding process, leaving you equipped and confident to showcase your new brand identity to the world. Upon completion of the project, you will receive all files, including AI, SVG, PNG, JPEG, PDF during the off-boarding process.

And voilà !

What's included

The Pulse-Up Package content
Incorporates the components from the Pulse-Up Package.
Brand story
Craft a compelling narrative that captures the essence of your brand. It includes the history, purpose, and evolution of your brand, creating an emotional connection with your audience.
Brand Mission & Values
Define the brand's purpose and the core principles it stands for. The mission outlines what the brand aims to achieve, while values represent its fundamental beliefs. Together, they guide the brand's actions and decisions.
Brand Personality & Tone of Voice
Establish the brand's character traits and communication style. Personality defines how the brand behaves, while tone of voice determines how it speaks—both crucial for creating consistent and relatable brand interactions.
Brand Goals
Clearly outline the specific, measurable objectives the brand seeks to accomplish. Goals provide direction and serve as benchmarks for success, aligning the brand team towards a shared vision.
Brand Positioning
Determine where the brand stands in the market relative to competitors. Positioning defines the unique value the brand offers, differentiating it from others and helping customers understand why it's the best choice.
Target Audience & Target Personas
Identify the primary audience and create detailed personas representing ideal customers. Understanding their demographics, behaviors, and preferences is vital for tailoring the brand's messaging and offerings to meet their needs effectively.
Inspiration & Competitor Analysis
Gather creative inspiration from various sources, aiding in the development of unique brand elements. Additionally, analyze competitors to understand their strategies, strengths, and weaknesses, enabling the brand to make informed decisions and stand out in the market.