What's included

• Creative Direction & Moodboard

  Crafts a visual roadmap that captures the brand's essence. Utilizes imagery, themes, and styles on a moodboard to set the creative tone and inspire the design direction.

• Colour Palette

  Curates a harmonious selection of colors that reflect the brand's personality, evoke specific emotions, and ensure consistency across various marketing materials.

• Typography Pairing

  Carefully selects fonts and their pairings to establish a unique and readable text style. Balances readability and aesthetics to enhance the brand's visual identity.

• Logo Suite

  Designs a versatile set of logos, including primary, secondary, and alternative versions, ensuring adaptability across different platforms and contexts while maintaining brand integrity.

• Brand Board

  A visually appealing brand board that brings your brand to life, providing a captivating snapshot of its visual elements, including logos, colors, and typography. This tool serves as a visual reference, offering a quick overview of your brand's identity for easy understanding and appreciation.

• Brand Identity & Guidelines

  Composes a comprehensive document outlining every facet of the brand's visual identity. This includes specific instructions on logo usage, color codes, typography guidelines, and practical application examples. By adhering to these guidelines, the brand maintains a cohesive and professional appearance across all communications, reinforcing its unique identity in the minds of the audience.