Editorial Design by Justin Morgan

Editorial Design

Justin Morgan

Contact for pricing

About this service

Summary

While others arrange text and images, you receive strategic visual communication that positions your organization as an industry authority.

Process

Phase 1: Content Strategy & Audience Analysis (Week 1)

Deep analysis of your target readership, competitive publication review, and content positioning strategy. Understanding what your audience needs and how to deliver it effectively.

Deliverables: Audience analysis, competitive audit, content strategy framework, publication objectives

Phase 2: Publication Architecture & Grid Development (Week 2)

Custom grid systems, typography hierarchy, and information architecture designed for your specific content type and reader experience goals.

Deliverables: Grid system design, typography specifications, layout architecture, style foundation

Phase 3: Visual Identity & Design System Creation (Weeks 3-4)

Publication-specific design language development including cover concepts, section treatments, and visual storytelling elements that create immediate recognition.

Deliverables: Design system, cover concepts, section design templates, visual elements library

Phase 4: Layout Design & Content Integration (Weeks 5-7)

Strategic content placement with advanced typography, custom infographics, and visual storytelling that transforms your material into compelling reading experiences.

Deliverables: Complete publication layouts, custom infographics, photography direction, visual storytelling elements

Phase 5: Production Optimization & Quality Control (Week 8)

Print production preparation, color management, and digital optimization ensuring flawless reproduction across all distribution channels.

Deliverables: Print-ready files, digital versions, color management profiles, production specifications

Phase 6: Template System & Style Guide Creation (Week 9)

Comprehensive template development and style guide creation enabling your team to maintain professional standards for future publications.

Deliverables: Template system, comprehensive style guide, production workflow documentation

Phase 7: Final Delivery & Production Training (Week 10)

Complete file package delivery with production training and ongoing publication strategy recommendations for sustained visual excellence.

Deliverables: All final files, template training, production guidance, 30-day support coverage

What's included

Strategic Publication Architecture
Information hierarchy and reader psychology implementation that guides audience through your content with maximum engagement and retention - not just pretty layouts
Award-Winning Design System
Typography mastery, grid systems, and visual storytelling techniques recognized by Society for News Design (SND) - creating publications that command attention and respect.
Advanced Layout & Visual Storytelling
Custom infographics, data visualization, photography integration, and narrative flow design that transforms complex information into compelling visual experiences.
Print & Digital Production Files
Press-ready PDFs, web-optimized versions, interactive digital editions, and all source files ensuring flawless reproduction across any medium.
Content Strategy Integration
Strategic content placement, visual hierarchy optimization, and reader journey mapping that ensures your message achieves maximum impact.
Brand-Consistent Publication Standards
Style guides, template systems, and production workflows that maintain professional consistency across future publications.
Multi-Format Adaptability
Responsive design principles for digital versions, social media content extraction, and cross-platform optimization maximizing content ROI.