Brand Identity Design by Justin Morgan

Brand Identity Design

Justin Morgan

Contact for pricing

About this service

Summary

As a seasoned brand designer, I specialize in creating unique and memorable brand identities. From logo design to creating cohesive visual elements, I can help you establish a strong brand presence that resonates with your target audience.

Process

Phase 1: Brand Intelligence & Market Analysis (Week 1)

Comprehensive discovery of your market position, target audience psychology, and competitive landscape. I identify brand opportunities and positioning strategies your competition hasn't considered.

Deliverables: Brand strategy brief, market analysis, audience personas, competitive audit, brand positioning framework

Phase 2: Strategic Brand Architecture (Week 2)

Brand personality development, messaging framework, and visual direction that aligns with your business goals. Every creative decision gets strategic foundation.

Deliverables: Brand personality profile, messaging hierarchy, visual direction concepts, brand architecture document

Phase 3: Logo Design & Conceptualization (Weeks 3-4)

Custom logo concepts based on strategic foundation, not just aesthetic preferences. Multiple directions exploring different aspects of your brand strategy.

Deliverables: 3-5 strategic logo concepts, concept rationale, initial feedback integration

Phase 4: Logo Refinement & System Development (Week 5)

Selected concept refinement and comprehensive logo system development. Creating variations that work across every possible application.

Deliverables: Final logo system, logo variations, initial usage guidelines

Phase 5: Visual Identity System Creation (Weeks 6-7)

Complete brand visual language development including typography, color psychology, graphic elements, and pattern systems that extend your brand's impact.

Deliverables: Typography system, color palette with psychology rationale, graphic elements library, pattern applications

Phase 6: Brand Guidelines & Application Design (Week 8)

Professional brand manual creation and essential business applications design. Your team gets everything needed for consistent brand implementation.

Deliverables: Comprehensive brand guidelines, business card design, letterhead, email signature, initial marketing templates

Phase 7: Final Asset Delivery & Brand Training (Week 9)

Complete file package delivery with usage training and brand implementation strategy. Your team understands how to leverage your new brand system for maximum impact.

Deliverables: Complete file package, brand implementation guide, team training session, 30-day support

What's included

Strategic Brand Foundation
Complete brand strategy including market positioning, target audience psychology, competitive differentiation, and brand personality framework that drives all visual decisions.
Comprehensive Logo System
Primary mark, secondary variations, simplified versions, and usage guidelines ensuring your brand looks authoritative across every application from business cards to billboards.
Complete Visual Identity System
Typography hierarchy, color psychology implementation, graphic elements, pattern library, and visual language that creates instant brand recognition.
Brand Guidelines & Standards
Professional brand manual with usage rules, color specifications, typography guidelines, and application examples - protecting your investment long-term.
Multi-Format Logo Package
Vector files (AI, EPS), web formats (PNG, SVG), print-ready files (PDF), and social media optimized versions - everything your team needs for any application.
Business Application Suite
Business card design, letterhead, email signature, and essential marketing materials that immediately establish credibility.
Digital Brand Assets
Social media templates, website graphics, favicon, and digital brand elements optimized for online presence and consistency.