Website Redesign for PapStore
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About this service
Summary
FAQs
What were the main goals of the PapStore website redesign?
The primary goals of the redesign were to improve the user experience, make the website mobile-responsive, and enhance lead generation from diverse geographical locations. We aimed to create a modern, intuitive design that aligns with PapStore’s brand while simplifying navigation for a seamless shopping experience.
How did you ensure the website is mobile-responsive?
I designed mobile-responsive layouts from the very beginning, focusing on ensuring that all elements, such as images, text, and buttons, are easily accessible and properly scaled on all screen sizes. The mobile version was tested on various devices to ensure consistency and a seamless experience across smartphones and tablets.
What was your approach to user testing in the redesign?
I conducted usability testing with real users to gather valuable feedback on the website’s design and functionality. This helped identify any usability issues, ensuring that users could easily navigate the website, complete their tasks, and have an enjoyable browsing experience.
How did you manage stakeholder feedback during the redesign process?
I maintained open communication with PapStore’s stakeholders throughout the process. After presenting the wireframes and prototypes, I gathered feedback and incorporated it into the design to ensure alignment with business goals. Regular meetings and collaboration were key to meeting both design and business objectives.
How did the new website design improve lead generation?
The redesigned website offered better navigation, clearer calls to action, and a more visually appealing layout, which helped capture user attention and encourage conversions. These improvements resulted in increased lead generation from multiple countries as the site became easier to use and more engaging.
How do you measure the success of a website redesign?
The success of a website redesign can be measured through user engagement metrics, such as bounce rate, time spent on the site, and conversion rates (e.g., lead generation). In this case, the improved lead generation from multiple countries after the redesign was a clear indicator of success.
What's included
Revamped UI design
Delivered a completely revamped UI design for the PapStore website, focusing on modern aesthetics, streamlined user experience, and improved visual appeal to align with the brand’s image and enhance user engagement.
Mobile-Responsive Design:
Designed mobile-responsive layouts ensuring that the website is fully optimized for all screen sizes, providing a seamless user experience across devices.
Created Wireframes
Created wireframes for key pages, mapping out the website structure and user flow to ensure a functional and user-friendly design prior to high-fidelity development.
Website Sitemap
Developed a comprehensive sitemap to define the website's structure, content hierarchy, and user navigation paths, ensuring that the design was both intuitive and efficient for users.
Lead Generation Strategy
Worked on the revamp of the website's look and feel, resulting in improved lead generation from different countries by making the site more accessible and user-friendly, enhancing the overall customer journey.
Task Management
Managed the project tasks and milestones using Trello, ensuring seamless communication and on-time delivery of design assets. Organized and tracked progress efficiently to meet project deadlines.
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