The primary goals of the redesign were to improve the user experience, make the website mobile-responsive, and enhance lead generation from diverse geographical locations. We aimed to create a modern, intuitive design that aligns with PapStore’s brand while simplifying navigation for a seamless shopping experience.

I designed mobile-responsive layouts from the very beginning, focusing on ensuring that all elements, such as images, text, and buttons, are easily accessible and properly scaled on all screen sizes. The mobile version was tested on various devices to ensure consistency and a seamless experience across smartphones and tablets.

I conducted usability testing with real users to gather valuable feedback on the website’s design and functionality. This helped identify any usability issues, ensuring that users could easily navigate the website, complete their tasks, and have an enjoyable browsing experience.

I maintained open communication with PapStore’s stakeholders throughout the process. After presenting the wireframes and prototypes, I gathered feedback and incorporated it into the design to ensure alignment with business goals. Regular meetings and collaboration were key to meeting both design and business objectives.

The redesigned website offered better navigation, clearer calls to action, and a more visually appealing layout, which helped capture user attention and encourage conversions. These improvements resulted in increased lead generation from multiple countries as the site became easier to use and more engaging.

The success of a website redesign can be measured through user engagement metrics, such as bounce rate, time spent on the site, and conversion rates (e.g., lead generation). In this case, the improved lead generation from multiple countries after the redesign was a clear indicator of success.