This is completed in 4 steps over the course of 3 weeks: 1. Client Interview: This helps us understand your personal goals, business goals, inspiration and values so that we can build out the brand that is all encompassing. 2. Profile Audit: We will review your current social media footprint and make suggestions for further optimization. If you do not currently have an active platform, we will help you choose the best platform and offer assistance in setting up your profile(s). 3. Complete Strategy: This document will outline everything you need to know to run your social media: Settings Checklist Brand Assets Competitor Research Content Categories Keywords and Hashtags Customer Personas Buyer Journey Content Calendar and Prompts 4. Review call (optional up-to 30-minute call to review the completed strategy)