Get strategic, creative, and fresh concepts for your project
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About this service
Summary
Uniquely strategically creative, I hold to tenet that creativity must spring from strategy and that strategy is informed by data.
I come to your creative project as an innovative content marketer with experience writing on complex subjects within highly regulated industries, including financial / insurance services and legal.
You'll discover that I've a knack for (and enjoy) transforming complexity into simplicity; abstraction into the concrete; and ambiguity into clarity.
Process
#1: Discuss with you your goals for the project
#2: Gather and review all relevant information on the project, including the customer avatar
#3: Schedule a virtual whiteboarding session where we brainstorm
#4: Distill our brainstorming into 3-5 of the best concepts
#5: Deliver a Word document containing the descriptions of the concepts and the recording of our brainstorming session for your further review.
What's included
Concepts, delivered
Upon brainstorming and ideation, you will receive from 3-5 concepts that will set the creative direction of your marketing project.
Skills and tools
Business Strategist
Creative Writer
Copy Strategist
Adobe Acrobat
Microsoft Word
Industries
Insurance
Financial Services
Legal
Work with me